Performance Marketing

Total Life, Inc. • Vancouver, BC

17h • Remote

About The Position

Total Life is a national behavioral health telehealth platform built for later-life adults. We have over 200 licensed clinicians serving patients in 49+ states and bill Original Medicare Part B directly, making therapy affordable for most of our clients. We are seeking a Performance Marketing Lead to drive growth in ROAS on existing channels and build demand in new areas such as direct mail, radio, print, community events, and CTV. This role is crucial for a company that ranked #5 in the healthcare category on the Inc. 5000 with over 5,000% growth since 2021. The hire will significantly impact the company's trajectory.

Requirements

• Personally managed $30K+/month in spend on multiple individual channels, demonstrating depth at scale.
• Direct experience managing both digital and traditional/offline channels with measurable results.
• A track record with quantifiable data: starting ROAS, ending ROAS, time frame, spend, and specific actions taken.
• Fluency in analytics stack including GA4, ad platform reporting, a CRM (HubSpot), and proficiency in spreadsheets or SQL for data verification.
• Aggressive testing methodology and the ability to quickly discontinue underperforming ideas based on data.
• Experience in healthcare, Medicare, insurance, or another regulated-advertising category.
• Experience marketing to seniors or adult children making decisions for parents.
• Direct response marketing with a phone-based or human-assisted conversion path.
• Experience building a marketing channel from scratch.

Responsibilities

• Full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, and native networks, plus identifying and proving out new channels.
• Traditional and offline demand generation, including direct mail, print, radio, CTV/linear, and community/senior-center partnerships, to reach the 65+ audience.
• Owning ROAS and CAC as key performance indicators, focusing on blended CAC, channel-level ROAS, and cost per completed intake.
• Directing creative strategy, including concepting, testing, and iteration of ad creative, and providing clear direction to creative teams.
• Defining and implementing measurement infrastructure for attribution across a long, offline-heavy funnel, including channels without a click.
• Developing and defending monthly budget allocation plans based on data, and adjusting as needed.

Benefits

• Equity options
• Health, dental, vision insurance
• Generous PTO
• Remote-first with a home office or equipment stipend
• Learning/conference budget

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed