Paid Social & Content Marketing Manager

icreatives • Fort Lauderdale, FL

5d • Hybrid

About The Position

icreatives is partnering with a publicly traded biotechnology company based in South Florida to identify a Paid Social & Content Marketing Manager. Our client is a fully integrated leader in biologic medicine focused on the research, development, and manufacture of new regenerative therapeutics.

The Paid Social & Content Marketing Manager will own the strategy, execution, and optimization of paid social campaigns across key platforms to drive brand awareness, engagement, and lead generation. You'll develop content strategies aligned with both business and scientific objectives, manage editorial calendars, and oversee creation of compelling written, visual, and video content. You'll collaborate cross-functionally with product, scientific, and sales stakeholders to translate complex scientific concepts into accessible, compliant marketing assets. Day-to-day work includes monitoring performance analytics, running A/B tests on creatives and messaging, supporting PR initiatives, and iterating based on data.

Requirements

• Proficiency in paid social media management: campaign setup, optimization, reporting, and budget stewardship
• Experience in content strategy, editorial planning, and multi-channel content creation, ideally for healthcare or life sciences audiences
• Strong skills in copywriting, storytelling, and content editing with ability to simplify complex technical information
• Comfort with marketing analytics, performance tracking, A/B testing, and data-driven decision making
• Familiarity with digital marketing tools including social ad managers, marketing automation platforms, and basic design or video tools
• Bachelor's degree in Marketing, Communications, Business, Life Sciences, or related field, or equivalent practical experience
• Excellent collaboration, project management, and time-management skills; able to manage multiple deadlines in a fast-paced setting
• Candidates must be based in the Miami–Fort Lauderdale area.

Nice To Haves

• Experience in biotechnology, pharmaceuticals, or healthcare marketing is a plus, especially in highly regulated environments

Responsibilities

• Plan, launch, manage, and optimize paid social campaigns across LinkedIn, Meta, X, and emerging channels
• Build and execute content strategies that support brand positioning, product launches, and scientific milestones
• Own editorial calendars and coordinate multi-channel content: long-form, short-form, visual, and video
• Partner with internal SMEs to distill technical/scientific information into clear, engaging, compliant messaging for target audiences
• Lead A/B testing for ad creative, copy, audiences, and landing pages to improve performance
• Track, analyze, and report on campaign KPIs and content performance; deliver actionable insights to refine strategy
• Support PR efforts and other marketing initiatives as needed
• Ensure all assets meet regulatory, brand, and quality standards for healthcare/life sciences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level