Performance Marketing Lead, International

Polymarket•New York, NY

About The Position

Polymarket is the world's largest prediction market platform, enabling individuals to trade on outcomes across various categories. The company is experiencing rapid growth in volume and adoption as an alternative news source, with an ambition to become a ubiquitous beacon of truth in global media. This role is designed to build a systematic, scaled approach to paid international acquisition from scratch, with full ownership of channels, markets, budgets, and outcomes. The position is within the Growth team and focuses on international performance marketing, including programmatic advertising, market prioritization, creative localization, non-traditional acquisition channels, and measurement infrastructure. The primary goals are funded users and trading volume, not just impressions or installs. The role reports directly to leadership and requires someone who can decide where capital is allocated and why. This is ideal for individuals who have built something substantial in a challenging category, possess genuine fluency in crypto, and desire accountability that matches their ambition. It is not suitable for those who require extensive pre-existing processes to operate.

Requirements

5+ years in performance marketing or paid acquisition, with a proven track record of scaling spend efficiently and owning outcomes.
Deep programmatic expertise at meaningful spend scale, including supply path optimization, inventory quality, fraud mitigation, and audience strategy across multiple markets.
Real multi-market, multi-language campaign experience, with judgment about localization and the ability to explain unit economics across geographies.
Hands-on use of crypto and on-chain products, understanding how wallets, chains, stablecoins, and on-ramps work.
Experience operating in a compliance-heavy or regulated category where market-by-market requirements shaped campaigns.
Strong analytical foundation across attribution, incrementality testing, geographic experiments, and cohort economics.
Demonstrated ownership of building a channel or market from zero, with the ability to articulate decisions made and lessons learned.

Nice To Haves

Prior growth role at a crypto exchange, wallet, or consumer on-chain product.
Background in trading, prediction markets, or financial products.
Experience running creator or affiliate programs with performance-based compensation structures.
Familiarity with on-chain analytics and attribution tooling.
Technical skills such as SQL, programmatic SEO, or experience building custom tooling.
Additional languages, or time lived and worked in a prioritized market.

Responsibilities

Own international paid acquisition end to end, with clear accountability for funded users, CAC, payback period, and trading volume across every market.
Build and manage the global channel mix from the ground up, leading programmatic as the scaled foundation while identifying and testing non-obvious channels.
Prioritize markets based on unit economics, adoption signals, competitive dynamics, and operating requirements, then localize the full experience.
Build the measurement layer for an on-chain product, including wallet-level attribution, on-chain conversion tracking, geographic holdouts, and incrementality testing.
Coordinate with legal and compliance on market entry, clearing creatives and campaigns against local requirements.
Support non-traditional acquisition alongside paid media, including creator partnerships, affiliate and referral programs, on-chain incentives, and community-led growth.
Own forecasting, budget allocation, and channel mix modeling across markets, and build reporting infrastructure for leadership.