Performance Marketing Lead - USA

Inworld•Mountain View, CA

7d•$140,000 - $190,000•Hybrid

About The Position

Inworld is a research lab focused on developing top-ranked real-time voice models, powering major AI applications across various sectors. The company has secured significant funding and has been recognized as a promising AI company and a top startup in the USA. This role is for an AI-native Performance Marketing Lead responsible for paid acquisition across self-serve funnels, ABM, retargeting, and brand awareness in a competitive market. The position involves hands-on campaign management, including building campaigns, writing copy, creating landing pages, and analyzing data. The role requires close collaboration with the VP of Marketing, GTM engineering, and sales teams.

Requirements

3–5 years hands-on in performance marketing, with demonstrated depth in both paid search and paid social.
Experience marketing to a developer audience in prior roles.
Experience marketing a self-serve product that feeds a sales motion.
Candidates must be based in the SF Bay Area or willing to relocate (working on-site in our South Bay office a few days a week).

Nice To Haves

Prior hands-on experience with X and Google DV360 are a plus.
Power user of Claude Code or equivalent, thinking in terms of agents and systems.
Agency background: experience running search and social across many accounts and budgets, moving fast, and seeing many experiments.
CPG or consumer brand background: understanding of creative velocity, audience testing, and building awareness for new concepts.
B2B SaaS background: knowledge of ABM, LinkedIn targeting, and how marketing spend ladders up to a pipeline number sales will accept.

Responsibilities

Fill and optimize the self-serve funnel as a feeder for sales.
Own paid search as the primary acquisition engine for self-serve signups, including keyword strategy, competitor capture, landing page testing, and continuous efficiency work against high-intent developer queries.
Optimize the full path from click through signup and activation, treating first successful API call and early usage as the qualification signal that routes an account to sales.
Partner with sales to define what makes a self-serve signup worth a conversation, and tune acquisition toward accounts that meet that bar rather than raw volume.
Build the reporting that follows a click through signup, activation, sales handoff, and closed revenue.
Run ABM and retargeting programs across social.
Execute account-based campaigns on LinkedIn, Meta, and X against target account lists sourced from GTM engineering.
Produce the creative these campaigns run on, including writing copy and building lightweight assets, or scoping, briefing, and managing freelancers or agency partners.
Design multi-touch retargeting sequences that keep the company in front of accounts already in the funnel, coordinated with sales outreach.
Measure and report account engagement and pipeline influence using multi-touch attribution tools.
Build brand awareness through display and upper-funnel media.
Run display and awareness campaigns that build recognition with developers and founders before they start actively evaluating.
Extend reach through developer-native placements such as newsletters, podcasts, technical publications, and community sponsorships.
Develop upper-funnel creative and messaging in partnership with product marketing, and sustain enough variant volume that performance doesn't decay.
Establish sensible measurement for brand work, including reach, share of voice, branded search lift, and self-serve signup trends.