Marketing Performance Lead

HP•Rio Rancho, NM

1d•Remote

About The Position

This role is responsible for leading market research, contributing to development of market plans, and preparing and delivering key performance reports. The role also leads the execution of marketing deliverables, performs data analytics, and designs customer experience journeys. Additionally, the role ensures legal compliance, leads content adaptation, and heads moderate to high complexity projects to support operational and strategic plans.

Requirements

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Nice To Haves

Responsibilities

Leads market research to understand local consumer behavior, preferences, and trends.
Contributes to the development of market plans and initiatives, including the development of budget scenarios tailored to the assigned market.
Prepares and presents regular reports to the management team, including key performance indicators and ROI analysis.
Leads execution of marketing plan deliverables and milestones across markets works with cross functional teams to lead execution of specific touchpoints and activations in marketing plans.
Performs analytics on marketing data to evaluate the performance of campaigns in the target market.
Develops the design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
Participates in developing strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
Heads translation and adaptation of marketing content to market/country’s language, culture to ensure it resonates with the local audience.
Leads moderate to high complexity projects, delivers professionally written reports, and supports the realization of operational and strategic plans.