Director, Fan Engagement Marketing – International Club CRM & Performance Marketing
About The Position
The National Football League (NFL) is seeking an experienced international marketing leader to play a key role in operating and scaling its International 1:1 Club Managed Services function. This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets. The Director ensures Clubs receive reliable, scalable support across email, SMS, mobile app, web, and emerging channels by operationalizing league data, platforms, and best practices. Success is measured by execution quality, operational reliability, campaign performance, regulatory adherence, and Club satisfaction, while enabling sustained international fan development.
Requirements
- 8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure
- Experience operating within managed services, agency, or shared-services models, ideally in global environments
- Working knowledge of international data privacy and marketing regulations and their executional implications
- Demonstrated experience managing distributed teams or partners across regions and time zones
- Strong executional fluency with MarTech platforms (CDPs, journey orchestration, messaging platforms)
- Ability to manage high-volume, deadline-driven workflows with consistency and accuracy
- Background in sports, entertainment, or global consumer brands
Nice To Haves
- Experience supporting or scaling internal agency or managed services models in complex organizations
- Strong operational instincts with the ability to translate strategy into repeatable execution
- Comfortable working in matrixed environments with multiple stakeholders and dependencies
- Experience partnering with Legal, Data, and Technology teams in regulated markets
- Global mindset with sensitivity to cultural and regional differences in fan engagement
Responsibilities
- Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs.
- Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.
- Ensure consistent, high-quality delivery across markets, time zones, and languages.
- Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).
- Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution.
- Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance.
- Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web.
- Ensure campaigns appropriately leverage behavioral, transactional, and engagement signals within market-specific constraints.
- Apply testing frameworks and performance insights to drive continuous improvement at scale.
- Execute established data governance and compliance standards for international fan data and PII usage.
- Partner closely with Legal, Data & Analytics, and MarTech teams to ensure campaign execution aligns with GDPR and local market regulations.
- Translate regulatory requirements into clear, executable guidelines for managed service teams and Clubs.
- Act as a primary operational point of contact for Clubs on international 1:1 campaign execution and best practices.
- Support Club adoption by delivering reliable service, clear communication, and timely issue resolution.
- Escalate risks, constraints, and opportunities to the Senior Director with recommended solutions.
- Partner with International, Marketing, Data & Analytics, and MarTech teams to align execution with league priorities.
- Support quarterly planning cycles by translating demand forecasts into execution plans.
- Contribute to performance reporting, operational insights, and recommendations for scaling impact.
Benefits
- Comprehensive benefits offerings
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
