About The Position
We’re looking for a results-driven Freelance Performance Marketer to own and optimize our paid acquisition across social media and Google Ads. This role is not just about running ads—you’ll be responsible for driving measurable growth, improving efficiency, and helping us scale what works.
Requirements
- 2–5+ years in performance marketing (agency or in-house)
- Proven track record managing Meta Ads + Google Ads
- Strong analytical mindset (comfortable with data, not just creatives)
- Experience scaling campaigns with real budgets (not just small tests)
- Ability to work independently and take ownership
Nice To Haves
- Experience in health tech, wellness, or subscription products
- Familiarity with tools like GA4, Looker Studio, etc.
- Basic understanding of landing page CRO
Responsibilities
- Plan, launch, and manage paid campaigns across: Meta (Facebook / Instagram), Google Ads (Search, Display, YouTube)
- Translate business goals into clear media strategies (CAC, ROAS, conversions)
- Continuously optimize campaigns (targeting, creatives, bidding, funnels)
- Run A/B tests on creatives, copy, and landing pages
- Identify scaling opportunities and budget allocation strategies
- Track and analyze performance (CTR, CPC, CPA, ROAS, conversion rates)
- Provide weekly performance reports with insights and actionable recommendations
- Set up and maintain tracking (Pixel, GA4, conversion events)
- Work with internal team to improve landing pages and conversion flows
- Identify drop-off points and propose improvements
- Contribute to growth experiments beyond ads (retargeting, segmentation, etc.)
Benefits
- Expected monthly rate or project-based pricing
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
