Performance Intelligence Strategist, Chevy

General Motors•Warren, MI

1d•$105,600 - $140,700•Remote

About The Position

The Performance Intelligence Strategist, Chevy is a blended strategy, analytics, and storytelling role on GM Marketing’s Performance Marketing Strategy & Business Intelligence team. The role combines complex business, marketing, media, website, audience, funnel, inventory, pricing, incentive, demand, competitive, and marketplace data to explain performance, identify opportunities, and develop executive-ready narratives that drive action. The strategist personally leads complex analyses and workstreams, translating granular findings into clear insights for marketing leaders and cross-functional partners, and uses business judgment, hands-on analytical expertise, and evidence-based storytelling to influence decisions. The position analyzes integrated marketing and business performance, investigates root causes, validates data and assumptions, and builds models and frameworks for scenario planning, forecasting, prioritization, and investment decisions. It produces strategic recommendations and presentations tailored to senior and cross-functional audiences, with implications, tradeoffs, risks, and expected outcomes. The role also performs hands-on analytics and measurement, evaluates data quality and methodologies, partners with analytics, data science, technology, and agency teams, and develops repeatable analytical practices. The strategist assesses performance across paid media, SEO, CRM, marketing intelligence, website optimization, audience planning, and funnel optimization, connecting channel indicators to customer behavior, commercial outcomes, and marketplace conditions. The role works across Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology, agencies, and other functions to promote fact-based decisions, navigate ambiguity, and build alignment. The role is based remotely. Candidates living within a specified radius of a GM hub are expected to report to that location three times per week or at another frequency set by their manager. Relocation benefits are available to candidates who qualify under company policy. GM does not provide immigration-related sponsorship for this role.

Requirements

Bachelor’s degree required.
At least 5 years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, management consulting, or a related discipline.
Demonstrated ability to personally lead complex analyses, work hands-on with data in Excel or similar analytical tools, and translate findings into strategic recommendations.
Advanced Excel capabilities, including complex formulas, pivots, data manipulation, model building, scenario analysis, and quality assurance.
Experience using dashboards and visualization tools while maintaining direct engagement with granular source data.
Strong analytical problem-solving skills, including source reconciliation, assumption testing, performance decomposition, and multi-level root-cause analysis.
Working knowledge of paid media, SEO, CRM, websites, audience planning, funnel optimization, marketing measurement, and test-and-learn practices.
Excellent written, verbal, presentation, and data-storytelling skills, including experience communicating with senior leaders.
Proven ability to influence cross-functional partners and manage multiple high-priority workstreams.

Responsibilities

Integrate media and marketing data with business data to create a connected view of GM’s marketing performance.
Analyze performance at granular levels, including channel, campaign, audience, creative, geography, nameplate, funnel stage, inventory condition, offer, and time period.
Conduct root-cause analyses to explain performance drivers, anomalies, risks, and opportunities.
Reconcile data sources, validate definitions and methodologies, pressure-test assumptions, and identify limitations.
Build analytical models and frameworks for scenario planning, forecasting, prioritization, and investment decisions.
Translate complex analysis into concise executive-ready narratives explaining what happened, why it happened, its significance, and potential actions.
Connect marketing findings to brand, customer, commercial, and enterprise priorities.
Develop presentations, performance narratives, and decision frameworks for senior marketing and cross-functional audiences.
Provide recommendations with defined implications, tradeoffs, risks, and expected outcomes.
Build and maintain simple Excel models and use existing dashboards, scorecards, reconciliations, and diagnostic views while investigating underlying data.
Perform hands-on analysis using advanced Excel and relevant analytics and visualization tools.
Evaluate data quality, source consistency, metric definitions, and measurement approaches before drawing conclusions.
Partner with centralized analytics, data science, technology, and agency teams to scope customer and bespoke analytics not available in current raw data or dashboards.
Develop repeatable approaches that improve analytical rigor, transparency, speed, and decision usefulness.
Assess performance across paid media, SEO, CRM, marketing intelligence, website optimization, audience planning, and funnel optimization.
Connect channel-level indicators to customer behaviors, commercial outcomes, and marketplace conditions.
Identify opportunities to improve audience strategy, media effectiveness, website experiences, lead progression, conversion, retention, and overall funnel performance.
Partner across Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology, agencies, and other business functions.
Ask constructive questions, respectfully challenge assumptions, and promote fact-based decision-making.
Navigate ambiguity, competing perspectives, and incomplete information while maintaining analytical integrity and momentum.
Build trusted relationships and drive alignment without relying solely on formal authority.

Benefits

Medical, dental, and vision benefit options
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation and holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts
Incentive pay program with payouts based on company performance, job level, and individual performance
Relocation benefits for candidates who qualify under company policy