Performance Based Pay Per Lead Social Media Marketing Pro

Internexus/Antares • Torrance, CA

6d • Remote

About The Position

The Performance-Based Social Media Lead Generation Specialist is a results-driven role focused on owning the end-to-end strategy and execution of paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads (SQLs) while maintaining a strict focus on lead quality and cost efficiency
This could be a remote working position if desired.
Unlike traditional salaried roles, this position is compensated based on the volume of valid leads generated, requiring a professional with a deep "owner's mindset" toward campaign scaling and optimization
A performance-based social media pro must be an expert in Meta and TikTok Ads Manager capable of managing the entire funnel from ad creative to landing page optimization ( Their primary focus is driving qualified leads while monitoring metrics like CPL and ROAS. Because they are paid per lead, they must possess strong analytical skills and a proactive, data-driven mindset to ensure the campaigns remain profitable and scalable.
To succeed in a pay-per-lead model, the specialist must manage the full conversion funnel:
Campaign Strategy & Execution: Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn
Lead Quality & Funnel Optimization: Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
Creative & Copywriting: Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas
Landing Page Management: Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
Continuous A/B Testing: Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time
Data Analysis & Reporting: Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution

Requirements

• Platform Expertise: Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
• Tracking & Attribution: Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded
• Analytics Tools: Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close (
• AI & Automation: Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization (
• Compliance Knowledge: Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance
• Experience: 1+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred
• Mindset: Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output

Nice To Haves

• Certifications: Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable

Responsibilities

• Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn
• Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
• Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas
• Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
• Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time
• Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level