Marketing Director - Performance Media

Wells Fargo•Columbus, OH

2d•$159,000 - $305,000•Hybrid

About The Position

Wells Fargo is seeking a Growth Marketing Media Director to oversee a team responsible for developing, leading, and managing performance paid media strategies (e.g. search, affiliates) in the Consumer Banking and Lending division. This is a new role that will be responsible for profitably driving customer growth for multiple Lines of Business – hitting targets critical to the firm -- while leading a team of media strategists, channel, and optimization experts. The landscape has changed quickly; a great candidate will be able to lean on strong experience of what has worked in the past, but be open / excited to think differently about how to win going forward. This role has high-visibility and will regularly interface with senior leaders across the Firm, be a key relationship owner with our agency of record and key publishers and affiliates. You will also work closely with product marketing teams and help build consistency and best practices across the Firm. Must be a strong leader who can manage a direct team and influence cross-functional teams.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience

Nice To Haves

10+ years' experience in leading media strategies, particularly in video, radio, and digital channels
Ability to attract, retain and develop top diverse talent
Skilled at delivering clear, compelling presentations to senior executives and C-suite leaders
Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
Experience developing roadmaps that drive innovative solutions to paid and organic media strategies
Experience thriving in and navigating a fast-paced, highly matrixed environment
Strong analytical understanding and business acumen
Deep experience reviewing and understanding analytical results to make business decisions to drive new customers and balance growth via effective media strategies

Responsibilities

Lead a team responsible for all buying, planning and optimization across performance paid media designed to acquire/drive growth across all retail consumer and small business customer segments
Partner closely with the Search Center of Excellence lead in building consistency and best practices in optimization
Deliver annual production goals allocated for paid media and content strategies
Provide leadership, mentorship, and development to a team of media planners, strategists, and channel optimization experts
Launch new pilots and innovations in partnership with key media relationships, including Google, Omnicom, Meta, etc.
Review analytical results to make business decisions to drive new customers and balance growth via effective media strategies
Partner across CBL Marketing and other line-of-business marketing leaders to ensure media strategies are congruent and meet firm-wide business objectives
Provide ongoing performance updates related to CBL Media strategies to the CBL CMO and other C-suite level executives
Manage allocation of people and financial resources for paid media including vendor relationships / scopes of work; additionally, manage all lower funnel paid media vendor relationships
Develop a roadmap to drive innovative solutions to paid and organic media strategies, with a particular focus on AI/Gen AI technologies