Performance Marketing & Media Strategy Planner
About The Position
The Medtronic Digital, Analytics, Insights, Media and Experience (DAIME) team sits at the intersection of data, storytelling, and impact, using media to connect life-changing technologies with the people who need them most. The Performance Marketing & Media Strategy Planner (internal title will be Sr Principal Specialist Media Planner) plays a critical role in making that connection real. This role brings media strategy to life, translating business priorities into high-impact programs that are measurable, scalable, and continuously improving. You will operate at the center of it all: shaping campaigns, guiding execution, partnering across teams, and ensuring that every investment works harder to drive meaningful business and patient outcomes. This is a role for someone who thrives in both the art and science of paid media and can think strategically, execute with precision, and push for better with every campaign.
Requirements
- Requires a Bachelor’s degree and minimum of 10 years of performance marketing, paid media or digital marketing experience, or advanced degree with a minimum of 8 years of experience.
- Core Functional Expertise Performance measurement and KPI management: defining KPI frameworks, interpreting results, investment recommendations, and turning data into action
- Agency and vendor leadership: setting direction, challenging thinking, and holding partners accountable to outcomes
- Full-funnel media strategy: connecting awareness, consideration, and conversion into cohesive plans
- Test-and-learn mindset: designing experiments that inform future investment and improve performance over time
- Forecasting and scenario planning: evaluating trade-offs and predicting outcomes ahead of activation
Nice To Haves
- Hands-on experience managing and optimizing campaigns across digital channels
- Experience working cross functionally/agency experience
- Strong analytical thinking and clear communication skills
- Bachelor’s degree or equivalent experience
- Experience leveraging MarTech platforms, tagging strategies, and data integrations to support targeting, measurement, and activation
Responsibilities
- Shape media strategies that align to business goals and customer needs, influencing campaign, channel, audience, and measurement decisions from the outset
- Build and embed best-in-class media practices, governance, and measurement frameworks that enable consistent, scalable, and high-quality execution
- Translate strategy into clear activation direction by developing plans, briefs, and guidance that empower agency and cross-functional teams to deliver
- Lead end-to-end activation across channels including paid search, paid social, programmatic, video, and television, ensuring cohesion across the full funnel
- Orchestrate campaign readiness by overseeing trafficking, QA, launch governance, and stakeholder alignment so campaigns go live accurately and on time
- Actively manage performance through monitoring pacing, delivery, and results, and making optimization and investment decisions that improve outcomes in flight
- Partner across Program Management, Measurement & Analytics, Insights, Digital Experience, Finance, Procurement, Legal, and agency teams to ensure alignment from planning through reporting
- Translate performance into clear, actionable narratives; helping stakeholders understand results, risks, and opportunities, and what to do next
- Drive operational excellence by streamlining workflows, improving processes, and identifying smarter ways to plan, activate, and optimize media
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
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What This Job Offers
Job Type
Full-time
Career Level
Principal
