Media Planner

22squared•Atlanta, GA

1d•Hybrid

About The Position

22squared is looking for an Integrated Media Planner to participate in the development and management of effective integrated offline and digital media plans and buys.

Requirements

Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans.
Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media.
Experience with 3rd party ad server (CM360 preferred)
Solid understanding of media performance metrics across marketing funnel
Is passionate and articulate, and can craft a compelling case/recommendation and present it to the client.
Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social.
Minimum of 2-3 years online & offline media planning experience
Bachelor's degree, preferably in advertising, marketing or related program
Excellent negotiation and communication skills
Strong mathematic & analytical skills
Effective time management and organizational skills, as well as strong attention to detail
Ability to work well in a team structure and function as a leader when necessary
Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators
Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful
Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness.

Responsibilities

Confers with senior Media team members, Strategy, Account Management, and/or Clients to establish media objectives and strategies for advertising campaigns.
Utilizes media research tools and resources to influence strategic client recommendations, including but not limited to demographic data, reach & frequency, audience composition & coverage, and marketplace trends.
Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation.
Confers and negotiates with media representatives to determine optimum use of budgeted funds to achieve marketing and sales objectives.
Develops and maintains media plans and related documentation, including approvals, and supports the management of media budgets.
Presents media plans to senior Media team members, Strategy, Account Management, and/or Client for approval and makes adjustments as necessary.
Daily management of the media product, including meetings and communicating approved plans to Media Buyers.
Provides measurement reporting with the necessary information, based on a documented framework, to analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.).
Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing.
Responsible for the ongoing support and mentorship of those more junior on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills.