Director of Performance Marketing

Cariloha•Sandy, UT

3h•Hybrid

About The Position

About Cariloha: Cariloha is an omni-channel, sustainability-driven company dedicated to making a difference through its ultra-comfortable bedding, clothing and bath goods made from eco-friendly bamboo. Cariloha is driven by a comfort and eco-conscious lifestyle and joins the Style of the Caribbean with the Spirit of Aloha to provide the best in sustainable luxury. Since 2007, the brand has grown to become the only multi-store retailer in the world to provide an entire store experience that’s completely merchandised with products made from eco-friendly bamboo – it’s a comfy way to save the world™. By turning self-replenishing bamboo fields into crazy-soft bamboo fabrics, Cariloha is the original for offering an exclusive collection of bedding, apparel, active wear, and bath goods made from soft, cool, clean and green bamboo. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable bamboo fabrics that leave them experiencing tranquil days in paradise time and time again. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of stores in 17 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green 'footprint' of this sustainable resource.

Requirements

8-10+ years scaling U.S. DTC brands with direct revenue ownership; excellent prioritization and self-management.
Deep expertise in CRO, paid acquisition, lifecycle marketing, and funnel optimization.
Strong understanding of creative and brand as growth drivers; precise and compelling copywriting and judgment.
A measured approach to balancing growth and brand integrity.
You deeply understand how brand, creative, and performance marketing work together to drive both short-term revenue and long-term growth.
Results-oriented with high standards for execution.
Thrive in fast-moving environments with high trust and high expectations.
Deeply committed to personal and professional growth. Good communicator and leader.

Responsibilities

Own end-to-end growth from first click through long-term retention, and lifetime value.
Lead conversion rate optimization across the website, landing pages, funnels, checkout, subscriptions, and offers.
Deeply understand our customer personas and how to support them, elevate them, retain them, and turn them into our biggest fans.
Own the quality and performance of creative and messaging across all channels.
Scale DTC channels, including Meta, Google, and other platforms with a performance-first mindset; combining strong performance discipline with high-quality creative and messaging.
Own email and SMS execution and performance.
Design and execute testing roadmaps across creative, offers, messaging, funnels.
Build and scale partnership and affiliate programs as durable growth channels.
Elevate brand presence across key touchpoints like ads, landing pages, lifecycle, and new channels such as social, live events, influencers, and partnerships.
Establish clear dashboards and discipline around CAC, LTV, payback period, cohorts, and profitability.
Partner with creative, media buying, web, and ops teams to remove growth bottlenecks.
Directly manage a growing in-house team. Hire, lead, and scale a world-class growth organization over time.

Benefits

Competitive salary
Medical, Dental, Vision, Life Insurance
401(k) with Company Match
Contribution to HSA Accounts
PTO
Gym Membership Options
Rewarding Recognition Programs - includes weekly and monthly monetary rewards, and five annual $2,500 “Live Your Dream” rewards for outstanding employees
Generous Product Discounts for Employees
Frequent Company Parties
Fully Stocked Kitchen and Frequent Catered Meals
Telecommuting Opportunities
Flexible Work Scheduling
Annual Free, One-on-One, Private Financial Consulting