Performance Marketing Lead

MIT • Cambridge, MA

6d • Hybrid

About The Position

The Performance Marketing Lead, Open Learning, will lead paid acquisition and performance execution across channels. This role will operate with a high degree of independence and accountability, while working in close collaboration with the Marketing team and cross-functional partners. The lead will plan, execute, optimize, and scale paid marketing initiatives across search, social, display, video, and emerging channels. They will lead channel-level paid media strategy and execution across core channels including Google Ads, Meta, LinkedIn, YouTube, display, and emerging platforms in support of MIT Open Learning’s growth objectives. The role involves translating growth objectives and portfolio priorities into clear media plans and testing roadmaps. The lead will build, launch, and optimize full-funnel campaigns across awareness, consideration, and demand capture, in coordination with on-campus partners. Responsibilities include managing daily optimization across platforms, including bids, budgets, audiences, creatives, placements, and testing strategies, and developing and improving scalable processes to manage large budgets efficiently and reduce manual effort.

Requirements

• Bachelor’s degree in marketing, analytics, or a related field.
• A minimum of seven years of experience managing paid digital marketing programs with direct accountability for performance outcomes.
• Ability to work in person, on campus, in Cambridge, Massachusetts, two – three days per week.

Responsibilities

• Lead paid acquisition and performance execution across channels.
• Plan, execute, optimize, and scale paid marketing initiatives across search, social, display, video, and emerging channels.
• Lead channel-level paid media strategy and execution across core channels including Google Ads, Meta, LinkedIn, YouTube, display, and emerging platforms.
• Translate growth objectives and portfolio priorities into clear media plans and testing roadmaps.
• Build, launch, and optimize full-funnel campaigns across awareness, consideration, and demand capture.
• Manage daily optimization across platforms, including bids, budgets, audiences, creatives, placements, and testing strategies.
• Develop and improve scalable processes to manage large budgets efficiently and reduce manual effort.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior