People & Culture Generalist

UnitedMasters•Brooklyn, NY
•Hybrid

About The Position

UnitedMasters is seeking a People & Culture Generalist to manage daily employee support, HR systems, and employee lifecycle operations across UnitedMasters, Translation, and Shared Services. The role independently manages core People processes and programs, and uses AI and automation to improve operations. The position calls for strong HR experience, sound judgment, initiative, and the ability to navigate changing priorities and take on broader responsibilities. The role is based in Brooklyn, NY, with four days in the office and one remote day. The Generalist serves as a first point of contact for employee and manager questions; owns onboarding, employee changes, and offboarding; administers HR systems and maintains accurate employee data; coordinates immigration matters; and supports reporting, documentation, and cross-functional People projects. The role also identifies practical applications for approved AI and automation tools, testing outputs for accuracy and protecting confidential information. UnitedMasters connects independent artists, brands, and fans through its music distribution platform and creative partnerships. Its team includes people with backgrounds in music, marketing, engineering, and storytelling, and works alongside Translation, its in-house creative advertising agency.

Requirements

  • At least 4 years of progressive HR or People Operations experience, including independently managing employee support and core employee lifecycle processes.
  • Experience administering an HRIS or People tools, maintaining accurate employee data, and improving operational workflows.
  • Experience supporting People programs or HR projects, with demonstrated judgment in handling confidential and sensitive matters.
  • Strong understanding of HR operations, employee lifecycle processes, and the relationship between systems, data, and employee experience.
  • Sound judgment and discretion, including the ability to resolve routine matters independently and escalate sensitive or complex issues appropriately.
  • Strong organizational and coordination skills, including managing timelines, communicating with stakeholders, and keeping work on track.
  • Practical understanding of AI tools and automation, including when human review is needed and how to protect sensitive employee information.
  • Strong attention to detail, curiosity, and a service-oriented approach to employee and manager needs.

Nice To Haves

  • Experience with ADP, Culture Amp, Lattice, Google Workspace, or comparable tools.

Responsibilities

  • Serve as the first point of contact for day-to-day People questions, explain policies, resolve routine issues, and escalate sensitive or complex matters to the appropriate partners or leaders.
  • Manage employee lifecycle processes, including onboarding, employee changes, and offboarding; coordinate orientation, documentation, I-9 processing, system updates, and communications with employees, managers, IT, and other partners.
  • Administer HRIS and People tools, including configuration, workflows, permissions, integrations, vendor coordination, and troubleshooting; maintain employee records and conduct regular data audits.
  • Identify and implement practical uses of approved AI tools and automation in People operations; test outputs for accuracy, protect confidential information, and help teammates adopt effective practices.
  • Coordinate visa sponsorships, renewals, and related documentation with employees, People leadership, and external immigration counsel; track deadlines and maintain organized records.
  • Partner with People Business Partners on separation logistics, prepare approved documents, and ensure timely handoffs to IT, Facilities, and Payroll.
  • Maintain process guides, employee resources, personnel files, and sensitive documentation; produce routine reports and identify data or process issues requiring action.
  • Support HR projects and system implementations by coordinating tasks, testing workflows, maintaining documentation, and completing assigned deliverables.

Benefits

  • Company-sponsored medical, dental, and vision plans.
  • 401(k) with company match.
  • Depending on the role and individual circumstances, additional compensation opportunities such as bonuses and stock options.
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