Patient Marketing Lead HS

UCB • Atlanta, GA

9d • $148,000 - $195,000 • Hybrid

About The Position

The Patient Marketing Lead supporting Hidradenitis Suppurativa (HS) will develop the patient marketing strategy and lead execution for the BIMZELX HS indication. The role supports direct-to-consumer campaigns, patient ambassador programs, media strategy, planning, and measurement. It leads campaign workstreams, uses insights to guide patient education and engagement, develops promotional materials, and manages content through the review committee process. The position also leads agencies and third-party vendors, collaborates with HCP and Medical teams, manages the patient ambassador and influencer strategy, and oversees the operating expense budget and related leadership communications.

The role is part of UCB, a global biopharmaceutical company focused on neurology and immunology. UCB describes its work culture as caring, supportive, inclusive, and collaborative, with opportunities for employees to grow and develop their careers. UCB has adopted a hybrid-first approach; unless otherwise stated or precluded by the position, roles are hybrid with 40% of time spent in the office.

Requirements

• BS/BA degree required.
• At least 8 years of pharmaceutical or biotechnology marketing experience, with a track record of meeting and exceeding targets.
• Solid speaking, writing, and budgeting skills, including the ability to present to groups of all sizes, sometimes on short notice.
• Ability to influence across the internal matrix to drive change and gain stakeholder support.

Nice To Haves

• MBA preferred.
• Dermatology and/or biologic or specialty marketing experience strongly preferred.
• Pre-launch, peri-launch, and launch experience preferred.
• Experience developing national DTC/DTP campaigns from strategy through execution.
• Experience working with internal stakeholders including Marketing, Legal, Market Access, Privacy, and Compliance.
• Experience managing agencies of record to deliver tactical plans on time and on budget.
• Experience working with patient ambassadors and/or influencers.

Responsibilities

• Lead workstreams supporting overall patient campaign development and strategy.
• Gather and leverage insights to develop and execute strategies for HS patient education and engagement.
• Lead business strategy to support brand growth as the market changes.
• Develop promotional materials for DTP, patient engagement, and digital marketing initiatives, and manage content through the review committee process.
• Lead the agency of record and key third-party vendors to deliver insight-based solutions.
• Work cross-functionally with HCP and Medical teams to ensure continuity of execution across UCB.
• Own the patient ambassador and influencer strategy and identification process to engage with the patient community.
• Manage the OpEx budget and communicate spend targets and regular reporting cadences to leadership.
• Deliver project requirements, pursue flawless execution, and challenge the business to think differently.
• Adhere to compliant behavior and ethical decision-making practices and guidelines.

Benefits

• Hybrid-first work approach, with 40% of time spent in the office unless otherwise stated or precluded by the position.
• A caring, supportive, inclusive workplace with opportunities for career growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior