Partnerships Associate Principal

Via•York, NY

6d•Remote

About The Position

Via Transportation, Inc. is hiring a Partnerships Associate Principal for Via Student Transit. The role conducts market research and analyzes student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations. It gathers market intelligence through interviews with school district, county, and nonprofit stakeholders and uses customer response data and market insights to assess outreach effectiveness and recommend engagement approaches. The position evaluates customer feedback and operational requirements from prospective educational organizations to assess product-market fit and inform marketing strategies. It analyzes market conditions, competitive activity, and customer adoption trends to recommend improvements to product positioning and market competitiveness. The role also develops market expertise and recommends positioning and differentiation strategies based on competitive offerings, customer needs, and industry trends. The Partnerships Associate Principal researches customer preferences and market demand to create data-driven messaging, positioning, and communication materials. Responsibilities include developing targeted email outreach campaigns, analyzing solicitation requirements, researching customers and markets, and preparing tailored Request for Proposal content. The role creates marketing materials, including webinar content, blog posts, and handouts in collaboration with the Marketing team; analyzes marketing performance and research findings; and partners with internal teams on proposals, presentations, and communications materials that explain Via Student Transit’s capabilities and solutions.

Requirements

Bachelor’s degree or higher, or foreign educational equivalent, in Marketing, Communications, or a related field.
Two years of experience in the offered position or a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry.
Experience using Salesforce CRM or similar customer relationship management platforms.

Responsibilities

Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations.
Interview school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations.
Measure outreach effectiveness and recommend engagement approaches based on customer response data and market insights.
Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies.
Analyze market conditions, competitive activity, and customer adoption trends and recommend ways to improve product positioning and market competitiveness.
Analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit.
Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials.
Build targeted email outreach campaigns for school districts and county departments to increase engagement and awareness.
Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives.
Develop Via Student Transit marketing materials, including webinar content, blog posts, and marketing handouts in collaboration with the Marketing team.
Analyze marketing performance data and market research findings to recommend messaging, positioning, value proposition, and marketing initiatives.
Partner with internal teams to develop proposals, presentations, and communications materials communicating Via Student Transit’s capabilities and solutions.