Partnerships and Media Specialist (Morrisville)

The Blood Connection•Raleigh, NC

11d

About The Position

The Partnerships and Media Specialist coordinates and collaborates with The Blood Connection (TBC) team members to build and maintain a positive image for the organization. The role establishes and maintains relationships with partners, media companies and their producers and reporters, donors, the community, public interest groups, employees, TBC executives, and other stakeholders. Reporting to the Director of Public Relations and Marketing, the specialist creates communication strategies and implements plans to maintain consistent messaging through media, sponsorships and partnerships, advocacy efforts, and public relations. The role works with TBC team members across a broad range of duties and positions to promote cooperative relationships with internal and external stakeholders.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or Journalism.
At least 5 years of experience in public relations, marketing, communications, journalism, or another related field.
Ability to communicate effectively, tactfully, and courteously with media, partners, donors, and coworkers.
Ability to organize and prioritize workload and meet deadlines.
Excellent verbal and written communication, analytical, organizational, interpersonal, and creative skills.
Strong computer skills, including intermediate proficiency with Microsoft Word, Excel, and PowerPoint.
Ability to work with all levels in a diverse work environment.

Responsibilities

Create and implement promotion of the organization’s public image, public relations strategies, brand trust, and efforts to influence public opinion.
Create and distribute press releases, fact sheets, and articles; respond to requests for organizational information and interviews.
Develop executive talking points and media kits.
Arrange and plan speaking engagements, press conferences, donor events, and sponsor and partner events.
Serve as a designated organizational spokesperson and maintain the schedule and calendar of appearances and speaking opportunities for the CEO and other executives.
Write speeches, talking points, and other external and internal communications for TBC or members of the TBC Executive Team as needed.
Distribute executive and organizational messages internally and externally.
Establish and maintain relationships with partners and sponsors, media organizations, donors and recipients, the community, employees, TBC executives, and public interest groups.
Negotiate paid partnerships, sponsorships, or contracts and review them with the Director of Public Relations and Marketing.
Maintain and curate a detailed distribution list.
Collaborate with the Marketing and Public Relations team to ensure consistent messaging across distribution channels.
Assist in creating strategies to increase employee awareness and promote productivity.
Develop relationships with legislative bodies at the local, state, and national levels and garner their support.
Provide onsite public relations assistance for large, event-style blood drives and events.
Coordinate and plan events as assigned.
Actively seek new partners and community involvement.
Monitor performance and return on investment.
Perform other duties as assigned or required.