About The Position

Learfield is seeking a proactive, relationship-driven Partnership Solutions Manager to join its Sports Properties team and oversee day-to-day activation of corporate sponsorships at the University of North Carolina at Chapel Hill. The role manages a complex portfolio of partners, with ownership of strategic execution, creative planning, and cross-functional coordination. The manager leads high-value sponsorship campaigns across digital, social, in-venue, broadcast, and experiential platforms, serving as the primary contact for sponsors and ensuring campaign elements are executed accurately and strategically. The position also manages internal timelines and communications, mentors junior team members, improves workflows, and contributes to renewal strategy. It is a highly visible role suited to someone prepared to take ownership of partnership outcomes in a fast-paced environment.

Requirements

  • At least 6 years of experience in sponsorship activation, account management, or event marketing; sports or entertainment experience is preferred.
  • Ability to manage complex projects and client relationships independently.
  • Strong communication, organization, and project management skills.
  • Demonstrated success executing multi-channel marketing campaigns.
  • Experience interpreting contracts and managing deliverables across digital, social, signage, and in-venue assets.
  • Collaborative mindset and ability to influence cross-functional teams.
  • High attention to detail and accountability for results.
  • Proficiency in Microsoft Office and other planning or CRM tools.
  • Ability to work evenings and weekends as needed for game days and events.

Nice To Haves

  • Bachelor’s degree in marketing, communications, sports management, or a related field.
  • Knowledge of the multimedia rights landscape in collegiate athletics.
  • Experience mentoring junior team members or overseeing activation processes.

Responsibilities

  • Lead activation for a portfolio of partners, managing campaign execution and fulfillment.
  • Build and maintain client relationships through clear communication, thoughtful planning, and reliable follow-through.
  • Maintain relationships with university partners, athletic department staff, corporate clients, and internal stakeholders, representing Learfield and the university.
  • Oversee activation timelines, project plans, and asset delivery schedules to ensure accuracy and timeliness.
  • Collaborate with creative, digital, and events teams and university contacts to execute integrated marketing campaigns.
  • Lead partner recaps, performance reporting, and renewal discussions, and contribute to strategic planning for key accounts.
  • Mentor coordinators and game day staff or serve as an informal activation lead.
  • Identify opportunities to improve processes and help implement tools that enhance property-wide activation.
  • Represent the property at partner meetings, internal planning sessions, and game day operations.
  • Ensure activity aligns with Learfield’s brand, contractual obligations, and university standards.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health Savings Account
  • Life insurance and other insurance plans
  • Flexible Paid Time Off (minimum 10+ days annually)
  • Parental leave
  • 20 paid holidays
  • 401(k) with company match
  • Short- and long-term disability
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