Partner Marketing Manager

Codal • Chicago, IL

1d • Hybrid

About The Position

Codal is hiring a Partner Marketing Manager to build and run its partner marketing program. The role owns joint marketing plans with priority technology partners, including shared goals, campaign calendars, budgets, and management of market development funds (MDF) and co-marketing budgets. It builds relationships with partner marketing and partner management teams, develops partner-ready messaging and content, and maintains Codal’s partner directory listings, marketplace profiles, certifications, badges, and award submissions.

The manager plans and executes joint campaigns, content, and partner events, and equips partner and Codal sales teams with materials and account-mapping support. The role tracks partner-sourced and partner-influenced leads and pipeline in HubSpot, reports performance to leadership and partners, and coordinates with Codal’s practice leads and marketing teams to integrate partner campaigns into broader marketing programs. The position is based on a hybrid schedule from Codal’s Chicago headquarters, with three days per week required onsite, and requires the ability to travel to partner events and conferences.

Requirements

• At least 5 years of B2B marketing experience, including at least 3 years in partner, channel, or alliance marketing.
• Experience at an agency, systems integrator, or consulting firm that sells through technology partners, or on the partner marketing team at an ecommerce or CMS platform.
• Working knowledge of the eCommerce and content management ecosystem, platform partner programs, partner tiers, and co-marketing funds.
• Track record of joint campaigns and co-hosted events that generated qualified leads and pipeline for both parties.
• Experience securing and managing MDF or co-marketing budgets from proposal through claim.
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including campaign tracking and source attribution.
• Experience working day to day with partner managers and sales teams on account mapping and lead follow-up.
• Strong writing and briefing skills, including the ability to draft case studies, co-branded landing pages, and partner one-pagers.
• Ability to travel to partner events and conferences.

Nice To Haves

• Direct experience in the Shopify, Shopware, BigCommerce, Sanity, or Contentstack partner programs.
• Understanding of composable and headless commerce and how commerce platforms and CMSs are bought together.
• Marketing experience in enterprise ecommerce, digital transformation, or AI services.
• Experience with ABM programs targeting named enterprise accounts.
• Experience using AI tools to accelerate research, content production, and campaign operations.

Responsibilities

• Own and build joint marketing plans for each priority partner, including shared goals, campaign calendars, and budgets.
• Build working relationships with partner marketing and partner manager counterparts at technology platforms.
• Secure and manage market development funds (MDF) and co-marketing budgets, including proposals, approvals, claims, and results reporting.
• Plan and execute joint partner campaigns such as webinars, email, co-branded landing pages, social media, and paid promotion.
• Produce joint partner content, including case studies, migration guides, solution briefs, and client stories.
• Develop partner-ready messaging for Codal’s platform migrations, composable commerce, and CMS implementation offerings.
• Keep partner directory listings, marketplace profiles, certifications, badges, and award submissions current and competitive.
• Plan Codal’s presence at partner conferences and summits, including sponsorships, speaking slots, and client meetings.
• Co-host partner dinners, roundtables, and workshops for shared target accounts in coordination with partner managers.
• Provide partner sales and partner teams with Codal one-pagers, case studies, and talking points.
• Work with partner managers and sales pods on account mapping and joint outreach to named accounts.
• Route partner-sourced leads to SDRs in each sales pod with relevant conversion context.
• Track partner-sourced and partner-influenced leads and pipeline in HubSpot by partner and campaign.
• Report campaign and pipeline results to leadership and partners and use results to guide investment decisions.
• Coordinate with commerce and content practice leads, the Digital Marketing Lead, the Marketing Manager, and the content team so partner campaigns are integrated into the broader program.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Generous paid time off and company holidays
• Hybrid schedule based out of the Chicago headquarters, with three days per week required onsite
• Budget for tools, training, and conferences
• Direct line to the leadership team and the mandate to build the partner marketing program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed