Partner Marketing Manager, APAC (Singapore Based)

Algomarketing

27d • Onsite

About The Position

The Partner Marketing Manager will support Partner Marketing for app and payment method partners across APAC. The role supports the team leads responsible for scaling the partner program, marketing to these partner types, and defining go-to-market strategy with individual partners, including global software platforms, digital wallets, and buy-now-pay-later providers.

The position helps plan and run co-marketing campaigns and programs that drive customer acquisition and adoption, and help partners grow their businesses on the platform. It works with partners and regional teams to develop joint messaging and marketing assets, execute partner plans, deliver program benefits, and adapt global priorities for the APAC region.

Requirements

• At least 8 years of relevant B2B marketing experience.
• Experience working closely with technology or financial partners to build joint marketing plans and run programs and campaigns that drive new customer acquisition and pipeline.
• Experience working with global functions based in different regions and with partners based in a different region.
• Ability to influence and guide partner marketing leadership teams to align on objectives and deliver joint marketing priorities and plans.
• Strong written and verbal communication skills, leadership, and cross-functional collaboration.
• Experience shaping joint messaging with partners and shaping partner marketing program strategies.
• Experience measuring and improving marketing investment ROI through an indirect, partner-led business model.
• Deep understanding of the user journey through a partner channel and funnel, the sales cycle, and the product lifecycle, and what partner marketing requires to drive attach, growth, and revenue.
• Strong organisation and project management skills, including the ability to manage multiple complex projects simultaneously.
• Excellent analytical skills and ability to turn complex data into actionable insights.

Nice To Haves

• A mix of partner marketing and product marketing experience.
• Experience at a highly dynamic, high-growth technology company.
• Experience in payments, financial technology, adjacent industries, or marketing fintech solutions.
• Experience with customer marketing or product marketing.
• Experience marketing a marketplace or marketplace partners.

Responsibilities

• Build joint messaging, produce co-marketing assets, and manage email campaigns with and for app and payment method partners.
• Execute co-marketing plans to drive app marketplace installs and the adoption and recruitment of payment method partners.
• Deliver partner program benefits, including in-product promotional placements, email features, and case studies.
• Support the partner experience at the company’s flagship events.
• Administer and optimise partner marketing funds.
• Work with regional partner marketers to adapt global strategies and priorities for the region.
• Collaborate with regional and product marketing teams so partners are represented in local go-to-market initiatives.
• Support the recruitment of new partners in APAC.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed