EverPro - Partner Marketing Manager - Service Nation (Remote, US)

EverCommerce

2d • $80,000 - $90,000 • Remote

About The Position

The Partner Marketing Manager is responsible for managing and optimizing Service Nation’s established partner marketing ecosystem. This role ensures partners receive structured, scalable marketing visibility while maintaining a strong member-first focus. Working closely with partner, product, lifecycle marketing, analytics, and customer success teams, the Partner Marketing Manager develops campaigns and engagement strategies that position partner solutions as valuable resources for contractors. The role balances partner promotion with Service Nation’s broader value proposition—including education, business resources, and community—ensuring partners support member success. The Partner Marketing Manager plays a critical role in improving the effectiveness, scalability, and governance of partner marketing initiatives while contributing to both partner rebate revenue goals and overall member retention.

Requirements

• 6–8+ years of experience in partner marketing, channel marketing, ecosystem marketing, or strategic marketing roles.
• Strong ability to translate partner offerings into solutions that address real customer needs and business challenges.
• Experience developing integrated marketing campaigns across email, events, webinars, and digital channels.
• Ability to evaluate campaign performance, partner engagement metrics, and member feedback to optimize marketing initiatives.
• Proven ability to work effectively with partner, sales, product marketing, lifecycle marketing, and analytics teams.
• Strong project management skills and ability to build scalable marketing programs that support partner engagement and member value.
• Must be eligible to work without sponsorship to qualify for this position.

Responsibilities

• Own and manage the Preferred Partner Marketing Program (PPMP), ensuring consistent execution of partner marketing for launches and highlights, coordinating marketing assets, timelines, and executions.
• Maintain scalable processes for partner onboarding, campaign planning, and marketing execution.
• Establish clear marketing timelines and launch frameworks for partner introductions and program participation.
• Ensure partner visibility aligns with program structure rather than ad hoc requests.
• Ensure all partner marketing efforts prioritize member value and contractor pain points.
• Position partner solutions within Service Nation’s broader value proposition, including education, business resources, and community engagement.
• Balance partner promotions with the value of Service Nation’s educational and community offerings.
• Plan and execute partner marketing campaigns across email, events, webinars, community discussions, and digital channels.
• Integrate partner solutions into educational content, training programs, and member engagement initiatives when relevant.
• Monitor partner marketing performance and optimize visibility based on engagement, member feedback, and program outcomes.
• Identify opportunities to improve partner engagement through segmentation, targeting, and campaign experimentation.
• Work with Analytics to track engagement, campaign performance, and contribution to program goals.
• Develop frameworks for promoting partners based on member segment needs and business challenges.
• Develop Partner Value Narrative for each partner (Pain point → education → partner solution)
• Collaborate with Growth Marketing and Lifecycle Marketing to integrate partner solutions into targeted campaigns where appropriate.
• Ensure partner messaging aligns with member lifecycle stages and contractor maturity levels.
• Partner with the Partner team, Sales, Product, and Product Marketing to align partner messaging with overall go-to-market initiatives.
• Work with Lifecycle Marketing and Customer Success to integrate partner solutions into retention and engagement strategies.
• Collaborate with Analytics and Operations to track program performance and improve reporting.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed