EverPro - Senior Paid Media Strategist (Remote, US)

EverCommerce

3d • $110,000 - $130,000 • Remote

About The Position

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth. Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

The economics of paid media are changing. AI-driven bidding, the loss of deterministic signal, platform consolidation, and the emergence of new acquisition surfaces across social, affiliate, and creator channels have changed how performance is built and measured. Sustained results now depend less on day-to-day platform execution and more on sound strategy, a clear understanding of the business, and the ability to scale through well-managed agency partners. EverPro is making a deliberate, expanding investment in paid media as a core driver of profitable growth across our portfolio of SMB software brands. As that investment grows, the work becomes increasingly strategic — centered on owning business outcomes and partnering with best-in-class agencies to deliver them at scale. This role plays a central part in that work. If you think in terms of business objectives before tactics, can hold an agency to a high bar while owning the number yourself, and want to shape a paid strategy at the moment the discipline is being reinvented — this is the seat.

As Senior Paid Media Strategist, you own what paid media delivers for the business. You are the strategic owner of paid channel outcomes across search, paid social, affiliates, and influencer — accountable for the results, not just the activity. You set the strategy, define the targets, and serve as the primary interface with business stakeholders on performance, plans, and trade-offs. You will deliver results through whichever model best serves the objective — directly when speed or precision demands it, and through agency partners you brief, manage, and hold accountable. This blend of hands-on capability and strong agency management is central to how the team drives outcomes and scales its impact.

Requirements

• 6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets — not just managing campaigns.
• Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results.
• Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four.
• Strong command of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention).
• Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority.
• Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own.
• A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

Nice To Haves

• Experience building effective agency-management practices and partner scorecards.
• Background in B2B SaaS or SMB-focused, subscription, or e-commerce businesses.
• Working knowledge of incrementality testing, MMM, or modern measurement approaches in a signal-constrained environment.
• Familiarity with affiliate platforms and creator/influencer sourcing, and with how AI is reshaping campaign strategy and ad operations.

Responsibilities

• Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support.
• Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds.
• Translate market shifts into advantage. Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react.
• Be the face of paid to the business. Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations.
• Communicate with clarity. Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards.
• Align investment to ambition. Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go.
• Run a high-accountability agency model. Brief, manage, and hold agency partners accountable to outcomes — setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons.
• Deliver through either model. Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures.
• Strengthen how we work with partners. Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together.
• Own the testing agenda. Direct the roadmap of audience, creative, offer, and landing-page tests — setting hypotheses and priorities and judging what scales.
• Drive toward incrementality. Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment.
• Connect paid to the funnel. Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

Benefits

• Flexibility to work where and how you want within your country of employment — in-office, remote, or hybrid
• Day 1 access to robust health and wellness benefits, including an annual wellness stipend
• 401(k) with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed