Partner Marketing Lead

The Partner Marketing Lead at 2U is responsible for driving marketing value, adoption, and growth across a suite of universities and programs. They establish and uphold productive marketing relationships with partner institutions, collaborate on communication plans, and engage as a trusted advisor to align objectives and drive growth strategies. The role also involves driving marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals, monitoring and tracking partner funnel, and collaborating with strategic internal stakeholders to optimize funnel performance. The ideal candidate should have 3-5 years of experience in a similar job function, a bachelor's degree, and client-facing agency experience is highly preferred.

• Establish and maintain productive marketing relationships with partner institutions
• Collaborate with school stakeholders to ensure effective brand stewardship and support the program's strategic marketing plan
• Act as a trusted advisor and brand steward for partners, leading discussions to align objectives, drive growth strategies, and create successful outcomes
• Manage direct contact with partners to ensure progress against marketing strategies, performance, and growth objectives
• Secure partner and/or internal approvals on new projects/initiatives, navigate partner and business requests and feedback, create and manage Jira tickets, collaborate on creative briefs, and log call, meeting, and incident reports
• Provide partners with regular performance feedback and reporting
• Drive marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals
• Monitor and track partner funnel and collaborate with strategic internal stakeholders to optimize funnel performance
• Proactively engage internal teams and escalate appropriately to address performance and partner concerns as appropriate against 2U business goals
• Ensure strategic and creative deliverables are aligned with partner brand, strategy, and business goals
• Identify and implement strategies and tactics that optimize funnel performance within portfolio
• Work closely and autonomously with each program's General Manager/Program Management/Director within their portfolio to ensure proper alignment and execution of marketing strategies and program objectives
• Attend and participate in business-critical internal meetings (PLTs, etc.) and strategy planning
• Maintain and keep current partner-specific "playbook" to document and support continuity of historical context, institutional knowledge, and partner relationship nuance
• Collaborate with internal teams to provide necessary context and insight to drive performance and relationship growth, as well as strategy
• Proactively and independently identify and nurture growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance.

• 3-5 years of experience in account management, marketing management, communications specialist, strategist or similar job function
• Bachelor's degree required, MBA or similar a plus
• Client-facing agency experience highly preferred
• Experience in driving marketing strategy from concept to execution
• Skilled at using data to develop marketing brief and project plan to impact business results
• Skilled at communicating to and influencing internal and external stakeholders
• Experience across a variety of digital marketing tactics
• Background in data fluency, with drive to develop mastery within 2U’s specific business model
• Exposure or interest in lead generation/acquisition marketing a plus
• Solid verbal, written, and interpersonal communication skills and the ability to work effectively with cross-functional teams
• Must be highly organized and have great attention to detail
• Ability to maintain a fun, casual, professional and productive team atmosphere
• Ability to work with diverse teams in a fast-paced environment
• Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change