Partner Alliance Marketing Manager- East Coast

DXC Technology

5d•Hybrid

About The Position

At DXC, we leverage technology to deliver critical IT services that enable our customers to modernize operations and drive innovation. We offer services across the entire enterprise technology stack, including business process outsourcing, analytics and engineering, applications, security, cloud, IT outsourcing, and modern workplace solutions. Our Corporate Functions teams are essential to DXC's success, ensuring the organization runs smoothly and efficiently, with each individual contributing world-class service and opportunities for growth and learning.

Requirements

8-10+ years of marketing experience, with exposure to partner, alliance, or B2B marketing.
Must be legally authorized to work in the United States without requiring sponsorship now or in the future.
Experience executing integrated marketing campaigns across digital, content, and events.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent relationship-building and stakeholder management skills, both internally and externally.
Strong communication skills with the ability to translate technical or complex topics into clear marketing narratives.
Results-oriented mindset with an understanding of marketing metrics and performance tracking.

Nice To Haves

Experience working with global technology partners or within the enterprise technology or services industry.
Familiarity with partner marketing models, co-selling, and alliance structures.
Experience working in a matrixed, global organization.

Responsibilities

Execute joint marketing programs with strategic partners to support lead generation, pipeline acceleration, and brand awareness.
Support the development and activation of joint value propositions, campaigns, and go-to-market initiatives.
Manage end-to-end delivery of partner marketing activities across channels including digital, content, and events.
Identify and coordinate co-marketing opportunities, including campaigns, thought leadership, and solution launches.
Ensure consistent and compelling partner storytelling across all marketing touchpoints.
Serve as a key day-to-day marketing contact for assigned partner relationships.
Build strong working relationships with partner marketing counterparts to drive alignment and execution.
Collaborate with commercial partner teams to ensure marketing plans support account priorities and growth opportunities.
Maintain regular communication with partners to track progress, align on priorities, and identify new opportunities.
Partner with Demand Generation teams to execute integrated campaigns and optimize performance.
Work with Strategic Marketing to ensure alignment with DXC messaging and positioning.
Collaborate with Communications to amplify partner announcements and thought leadership.
Coordinate with Events teams to support partner participation in industry events and DXC-hosted experiences.
Align with business units to support partner-led solutions and vertical-specific initiatives.
Track and report on partner marketing activities, including campaign performance and lead generation.
Support measurement of marketing effectiveness, including contribution to pipeline and revenue.
Provide insights and recommendations to improve program performance and ROI.
Assist in managing partner marketing budgets and tracking spend against plans.