Alliance Marketing Consultant

Supermicro•San Jose, CA

About The Position

Supermicro is seeking an Alliance Marketing Specialist to focus on the execution and financial reconciliation of joint marketing programs. Supermicro is growing fast by increasingly addressing enterprise-class needs with Fortune 1000 companies and is building the marketing team to support the company in that endeavor. Supermicro's Alliance Marketing Specialist will be responsible for coordinating and executing co-marketing initiatives with our strategic alliance partner. This role focuses on the end-to-end management of Market Development Funds (MDF), from initial proposal and budget allocation to the collection of Proof of Performance (POP) and final claim processing. This will require working closely with key internal peers including worldwide Sales, Sales Operations, Product Marketing, Marketing Communications, Web Operations, Event Marketing and others. The specialist ensures that all joint marketing activities – such as webinars, trade shows, and digital campaigns – align with both Supermicro’s go-to-market strategy and the partner’s compliance requirements to maximize fund utilization and ROI.

Requirements

Bachelor’s degree in EE, Physics, BSCS or related technical degree preferred
Minimum 5 years of Product Marketing experience for a high-technology company preferred
Understanding of MDF programs and how to execute the end-to-end MDF claim process
Strong communications (written and verbal) required
Exceptional organizational skills
Top-notch project management skills; knowing how to keep the trains running on time, while maintaining good relationships
Proven ability to manage projects end-to-end, including follow-up and measurement
Understanding of a broad range of marketing activities, tactics, and marketing development funds
Requires a strong leader that is self-motivated, results-oriented, and able to initiate and complete projects working with various teams within the US and abroad

Responsibilities

Own the end-to-end MDF claim process, including submitting marketing plans for approval, tracking fund availability, and ensuring 100% utilization of allocated budgets
Gather and verify all required documentation (leads, creative assets, invoices) to satisfy partner audit requirements for reimbursement
Collaborate with internal teams to implement co-branded marketing assets
Point of contact for alliance partner representatives regarding marketing operations, ensuring brand consistency and adherence to partner guidelines
Track and analyze KPIs for alliance campaigns
Work closely with Product Marketing and Sales teams to align alliance initiatives
Maintain dashboard of marketing spend vs. budget