Pet Parent Relationship Manager

5G Dogtopia•Northville, MI

About The Position

The Parent Relationship Manager (PRM) is the welcoming face of the business and a key driver of growth. The role owns the dog-parent journey from first interaction through enrollment and ongoing relationship building, while representing Dogtopia’s warmth, high standards, and excitement. It is a sales, relationship-building, marketing, and community-facing position, not simply a front-desk role. The PRM creates opportunities, follows up with prospects, converts qualified leads, promotes current offers, and helps build local community presence to support store growth. The PRM also leads the front-of-house team, ensuring team members are trained, deliver excellent customer service, represent the Dogtopia brand, and meet operational expectations. Dogtopia describes its purpose as enhancing the joy of dog parenthood through clean, safe, educational dog daycare and helping dogs become better canine citizens through socializing, exercising, and educating. Its Dogtopia Foundation supports service dogs for returning service veterans, youth literacy programs, and employment initiatives for adults with autism. The position offers a stated salary of $17–$20 plus incentives. The posting also describes flexible schedules, competitive base pay plus bonuses and incentives, and a team-oriented work environment focused on health and safety.

Requirements

High school diploma or equivalent.
Must love dogs.
Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
Able to confidently drive a conversation and build relationships.
Thrives in a dynamic workplace and is motivated by measurable results.

Nice To Haves

Outside sales experience preferred.

Responsibilities

Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
Manage incoming and existing leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
Conduct Meet & Greets and create a welcoming, informative experience for prospective dog parents.
Understand customer needs, explain services, recommend appropriate enrollment options, and promote current offers when applicable.
Follow up with prospective customers in a timely and consistent manner.
Enter customer, lead, Meet & Greet, and enrollment information accurately and promptly into designated systems.
Build relationships with local businesses and community organizations to increase awareness and customer opportunities.
Develop and execute localized marketing activities that support lead generation and enrollment goals, including attending local events.
Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
Coach the store team on Dogtopia-isms and reinforce the behaviors that define how team members work together and serve customers.
Serve as a positive, energetic, and knowledgeable point of contact for dog parents.
Create meaningful connections with customers and prospective customers, ensuring interactions reflect the Dogtopia brand.
Use creativity, problem-solving, and innovation to connect with customers and generate results.
Work collaboratively with the store team to provide a consistent customer experience.
Take ownership of performance results, identify improvement opportunities, and follow through on assigned responsibilities.
Train and lead front-of-house team members to ensure excellent customer service, brand representation, and operational performance.
Meet performance expectations measured through lead management, Meet & Greets, enrollments, follow-up, community activity, customer relationships, lead conversions, sales conversions to enrollment, and pet-parent retention.
Ensure qualifying Meet & Greets and enrollments are recorded in the company’s approved reporting system, which serves as the official record.

Benefits

Bring your dog to work.
Team member referral bonuses up to $500 each.
Birthday bonus.
Team support bonuses for filling in when needed.
Competitive base pay plus commission and incentives.
Health insurance for full-time team members.
Access to free mental health care tools.
Holiday bonuses and holiday pay.
Opportunities for cross-training and company advancement.
Strong, positive team culture that values inclusivity and transparency.
Hands-on managers who work side-by-side with the team.
Personal development opportunities in the dog industry, sales, customer service, dog behavior, and handling.
Companywide focus on health and safety for dogs and people.