Director, Pet Parent Journey & GTM

Rover.com•Seattle, WA

13h•$172,779 - $229,797

About The Position

Rover is seeking a Director of Pet Parent Journey & GTM to join its Pet Parent Organization. This role builds and drives consistent go-to-market strategies and initiatives for pet parent–facing investments; owns pet parent communications strategy, alignment, and execution; and develops the message architecture and journey documentation that guides every pet parent touch point. The Director owns global positioning, messaging, and channel strategies for the pet parent product roadmap and initiatives. The role combines strategic leadership with hands-on execution, from aligning executive stakeholders on long-term journey strategy to shaping decisions that influence whether pet parents book, return, and stay. Execution is carried out with cross-functional partners; the Director defines standards and frameworks, maintains alignment, and ensures strategies work consistently across teams, brands, markets, and channels. The position is part of Rover, a technology company connecting pet parents with pet care across the U.S., Canada, Europe, and Australia. Rover is headquartered in Seattle and Barcelona and describes itself as values-driven, inclusive, and focused on safe, personalized experiences. The company also says it is investing in AI and provides team members access to AI tools.

Requirements

10+ years of experience in one or more of product marketing, B2C go-to-market, lifecycle or CRM leadership, product management, marketing, general management, or consulting roles in marketplace, platform, or two-sided business contexts.
Experience partnering with Product, UX, Data Science, and Engineering teams to create and execute shared roadmaps and metrics.
Clear, structured written and verbal communication skills, with the ability to influence and partner with senior leaders and diverse teams to drive critical decisions.
Highly proactive and comfortable operating with minimal guidance in uncertain and ambiguous business environments.
Analytical rigor and enthusiasm for modeling and measuring initiative impact, including incrementality and holdout-based measurement.
Strong leadership skills and experience providing actionable feedback and coaching, and welcoming feedback and coaching in return.
Comfort working across U.S. Pacific Time and Europe Central European Time zones.
Bachelor’s degree.

Nice To Haves

Marketing or business degree preferred.
Experience in online marketplaces with a meaningful consumer demand side, such as services marketplaces, accommodation, mobility, delivery, or e-commerce.
Demonstrated track record of growing a marketplace demand side at scale by acquiring, activating, converting, and retaining customers against business targets.
Experience running lifecycle or CRM programs as a cross-channel system rather than solely an email channel, including next-best-action or triggered-journey work.
Experience building go-to-market frameworks from scratch and getting other functions to adopt them.
Experience with customer advocacy, community, or advisory programs.
Master’s degree.

Responsibilities

Own the end-to-end strategy for taking pet parent demand-side initiatives to market, including positioning, channels, messaging, sequencing, and measurement across services, brands, and countries.
Partner with Product, UX, Marketing, International, and brand teams to support effective and scalable execution of pet parent go-to-market strategies.
Own a unified pet parent communications strategy covering voice, segmentation, cadence, governance, and quality across UX and non-UX touch points.
Partner with Lifecycle, Product, UX, and International to support execution of the communications strategy.
Develop brand-aligned message pillars for pet parents and maintain a single source of truth for journey content; review at launch and audit live journeys for consistency.
Align off-platform communications with the active shopper journey in UX, developing lifecycle and consideration as one plan in partnership with UX, Lifecycle, and Performance Marketing.
Set the strategy and mechanisms for measuring, surfacing, and acting on pet parent sentiment, feedback, and lived experience; define signals and cadence and hold the company accountable to feedback.
Partner with Data Science, UX Research, Product, and Operations on pet parent voice and feedback.
Define what good looks like, establish frameworks, maintain cross-functional alignment, and ensure initiatives reinforce one another rather than fragmenting across teams, brands, markets, or channels.
Influence senior leaders and diverse teams, drive critical decisions, and provide actionable feedback and coaching.

Benefits

Competitive compensation.
401(k) match.
Long-term incentive plan with a company performance-based cash payout.
Flexible PTO.
Competitive benefits package, including medical, dental, and vision insurance.
Commuter benefits.
Bring your dog to work and unlimited puppy time.
Pet benefits, including $1,000 toward adopting a first dog or cat.
Stocked fridges, coffee, soda, treats for humans and dogs, and free catered lunches monthly.
Regular team activities performed in person and virtually.