Paid Social Principal

PMG • Chicago, IL

6d

About The Position

PMG is hiring a Paid Social Principal to serve as a technical and strategic authority for paid social across enterprise client portfolios and internal teams. The role develops full-funnel strategies, leads complex cross-platform initiatives, and shapes measurement, testing, and optimization approaches that support business growth. It also helps advance PMG’s paid social practices and proprietary operating system, Alli, while evaluating emerging platforms, AI products, privacy changes, and measurement solutions.

The Principal partners with Analytics, Marketing Science, Creative, Product, Engineering, Integrated Media, and Client Strategy teams; provides strategic consultation to enterprise clients; builds executive-level relationships with platform partners; and leads client presentations and executive business reviews. The role mentors senior practitioners and elevates organizational capabilities without direct people management responsibilities.

PMG describes itself as a global independent platform company with more than 1,000 employees. Its benefits include an annual performance-based bonus program, professional development, generous time off, paid parental leave, retirement benefits, fertility and family-building support, healthcare coverage, optional pet insurance, a lifestyle spending account, commuter support where available, paid volunteering time, and AI tools and training. Benefits and compensation may vary by location and eligibility and are subject to applicable plan terms.

Requirements

• At least 8 years of paid social strategy, digital media, or related experience, with a bachelor’s degree or equivalent experience.
• Expert-level knowledge of paid social ecosystems, including Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit, and emerging platforms.
• Demonstrated success managing sophisticated, multi-million-dollar paid social programs across awareness, consideration, and performance objectives.
• Ability to turn broad, complex, or loosely defined business challenges into clear strategies, actionable plans, and measurable outcomes.
• Deep understanding of attribution, measurement, incrementality testing, MMM partnerships, Conversions API, clean rooms, and privacy-first marketing.
• Advanced expertise with automation, AI-powered campaign solutions, APIs, scripts, and workflow optimization.
• Strong analytical skills using SQL, Excel, Google Analytics, Tableau, or similar tools to generate actionable business insights.
• Experience partnering with Product, Engineering, Analytics, Integrated Media, and Client Strategy teams to solve complex business challenges.
• Ability to influence stakeholders without direct authority and drive adoption of new strategies across teams.
• Demonstrated history of mentoring senior practitioners and elevating organizational technical capabilities.
• Strong executive communication skills and ability to translate technical concepts into business outcomes.
• Curiosity and passion for innovation, with a commitment to advancing the paid social discipline.
• People-first mindset reflecting PMG’s values: Do the Right Thing, Be Inclusive, Be Agile, Always Change for the Better, Embrace Challenges, and Have Fun.

Responsibilities

• Serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams.
• Develop full-funnel paid social strategies aligned with broader marketing objectives and measurable business growth.
• Lead complex cross-platform initiatives across Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit, and emerging platforms.
• Design advanced testing roadmaps, including incrementality studies, lift tests, attribution methodologies, creative experimentation, and AI-enabled optimization strategies.
• Partner with Analytics, Marketing Science, Creative, Product, Integrated Media, and Client Strategy teams to deliver integrated media solutions.
• Create scalable frameworks, documentation, and training to shape paid social best practices across the organization.
• Drive adoption and evolution of PMG’s proprietary technology, Alli, by providing product feedback, identifying automation opportunities, and championing new capabilities.
• Evaluate emerging platform features, AI products, privacy changes, and measurement solutions for applicability across client portfolios.
• Build executive-level relationships with platform partners and represent PMG in beta programs, strategic initiatives, and product feedback sessions.
• Provide strategic consultation on forecasting, media planning, measurement frameworks, and investment recommendations for enterprise clients.
• Mentor senior team members through technical coaching, thought leadership, and cross-functional collaboration without direct people management responsibilities.
• Lead complex client presentations and executive business reviews, communicating sophisticated strategies clearly and actionably.

Benefits

• Annual performance-based bonus program, subject to applicable program terms.
• Professional development through learning and development programs, mentorship opportunities, and career advancement support.
• Generous time off.
• Paid parental leave.
• Competitive retirement benefits, including employer contributions or matching where applicable.
• Fertility and family-building benefits for eligible employees and their spouses or partners.
• Medical, dental, and vision coverage.
• Optional pet insurance.
• Company-funded lifestyle spending account for eligible health and well-being expenses.
• Commuter benefits where available.
• Eight paid hours each year for volunteering.
• Enterprise AI tools and ongoing AI training.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal