Paid Social Media Specialist

Media Works•Baltimore, MD

16d•$50,000 - $70,000•Hybrid

About The Position

Media Works is seeking a Paid Social Media Specialist to plan, execute, manage, and optimize paid social campaigns across multiple platforms. The role works closely with Account Managers, media strategists, analytics partners, creative stakeholders, and other internal teams to deliver campaigns aligned with client goals, budgets, and performance objectives. The position involves hands-on campaign management across platforms such as Meta, LinkedIn, X, Pinterest, and Nextdoor, within a fast-paced integrated marketing agency environment. It is an exempt position under the Fair Labor Standards Act (FLSA). The specialist contributes to integrated media strategy, audience and creative planning, campaign execution, budget oversight, tracking and quality assurance, performance analysis, and client service. They monitor industry and platform developments, assess emerging opportunities and technologies, and share knowledge with colleagues. This is a full-time hybrid opportunity based in Baltimore, Maryland. Salary is commensurate with experience.

Requirements

4–7+ years of experience in paid social media buying, planning, and campaign management; agency experience preferred.
Demonstrated experience managing campaigns across Meta, LinkedIn, and other relevant social advertising platforms; required.
Strong understanding of paid social strategy, campaign objectives, audience targeting, creative optimization, and performance measurement.
Ability to analyze campaign performance and translate data into actionable insights and recommendations.
Experience managing media budgets, campaign pacing, trafficking, and quality assurance across multiple campaigns.
Familiarity with digital tracking methods, including pixels, conversion APIs, UTM parameters, and attribution.
Strong analytical, organizational, project management, and communication skills.
Ability to manage multiple priorities, meet deadlines, and collaborate in a fast-paced agency environment.
Curiosity and enthusiasm for emerging social platforms, advertising technologies, AI, and evolving media capabilities.
Proficiency with Microsoft Word, Excel, and PowerPoint.
Strong reporting analysis skills and ability to analyze digital trends and make informed decisions.
Strong written and proactive communication skills.
Must be able to remain stationary for long periods, operate computer keyboards, and read computer screens.

Nice To Haves

Experience with social media reporting platforms, data visualization tools, and campaign management technologies.
Experience with GA4 or Adobe Analytics.
Bachelor’s degree preferred.

Responsibilities

Gather, organize, and present competitive, industry-specific, and market research to inform paid social planning and recommendations.
Collaborate with account teams and media strategists to develop integrated media plans and paid social strategies aligned with client goals.
Recommend platforms, audience targeting, budget allocation, campaign objectives, and performance expectations.
Incorporate paid social into digital and integrated media planning documents and identify opportunities to improve campaign strategy.
Develop platform-specific strategies based on campaign objectives, audience behavior, creative formats, and media investment.
Identify emerging platforms, advertising opportunities, and new media capabilities; stay current with social platform changes and test new offerings.
Manage day-to-day execution, implementation, and stewardship of approved paid social plans.
Set up and manage campaigns across Meta, LinkedIn, X, Pinterest, Nextdoor, and other relevant platforms.
Build campaigns at high volume, including setup, creative uploads, trafficking, audience configuration, tracking, conversion setup, and quality assurance.
Oversee campaign budgets, spending, and pacing, and recommend adjustments to support client objectives and improve performance.
Manage project workflows, asset tracking, deadlines, process control, and quality control.
Validate tracking implementation, including pixels, conversion APIs, UTM parameters, and platform-specific solutions, in collaboration with analytics and technical teams as needed.
Ensure campaign builds, targeting, creative assets, and tracking comply with platform policies, client guidelines, and applicable advertising regulations.
Troubleshoot delivery issues, platform discrepancies, tracking challenges, and performance fluctuations, escalating when needed.
Build and refine audiences using platform capabilities, client data, research, and strategic insights.
Analyze audience, placement, and creative performance; conduct A/B testing and iterative creative optimization.
Develop segmentation and targeting strategies using prospecting, retargeting, lookalike audiences, first-party data, and platform targeting capabilities.
Partner with account and creative teams on data-informed recommendations for messaging, formats, hooks, calls to action, and creative refreshes.
Monitor creative fatigue and audience saturation and recommend adjustments to maintain campaign effectiveness.
Analyze campaign results and collaborate with internal teams to prepare monthly performance reports.
Provide actionable insights, optimization recommendations, and platform best practices based on campaign performance.
Report and analyze performance by creative, audience, placement, platform, and campaign objective.
Evaluate results against benchmarks, client goals, and historical performance, and connect media results to client outcomes and return on investment.
Apply knowledge of attribution, conversion measurement, and limitations of platform-reported results, including discrepancies across measurement sources.
Use platform analytics, reporting dashboards, and measurement tools to identify trends and inform strategy.
Stay current on platform updates, industry trends, advertising capabilities, creative trends, and emerging technologies.
Explore AI-enabled tools, automation, and emerging technologies to improve efficiency, analysis, and media solutions.
Evaluate platform features, beta opportunities, and new advertising capabilities for potential client value.
Share platform knowledge, campaign insights, and best practices with internal teams.
Build working relationships with account teams, media strategists, analytics partners, and other stakeholders.
Communicate campaign updates, performance trends, and optimization recommendations clearly and proactively.
Manage multiple campaigns, priorities, and deadlines with strong project management, organization, and communication.