Paid Social Media Strategist

Edgewell Personal Care Brands, LLC•New York, NY

9d•Hybrid

About The Position

The Paid Social Investment Lead is a senior, strategy-first role sitting within the CMO org, responsible for shaping how our portfolio of brands shows up and performs across the paid social ecosystem. This person will not be placing buys directly — instead, they will serve as the internal expert and strategic authority, partnering closely with our agency to ensure flawless execution, rigorous accountability, and best-in-class results. Deep, hands-on platform experience is essential: this leader needs to know exactly what "great" looks like in order to QA agency work, challenge assumptions, and push our programs further. Equally important is their ability to build strong relationships with internal brand teams and senior stakeholders, translating complex social strategies into clear investment POVs that drive meaningful business outcomes.

Requirements

A paid social native with 8–10+ years of experience, with deep expertise in Meta and TikTok and meaningful familiarity across other major platforms
At least 3–5 years of direct, in-platform experience — building campaigns, optimizing to KPIs, and translating performance data into stakeholder-ready reporting
A proven track record of developing and executing paid social strategies that deliver measurable, business-driving results
A strong cross-functional leader who can align internal stakeholders, influence without authority, and be the unifying voice in the room
Highly analytical, with the ability to interrogate campaign performance data and make confident, data-driven decisions
An excellent communicator — equally comfortable presenting a strategic POV to a CMO as you are diving into the weeds with an agency team

Responsibilities

Lead enterprise-level discussions around holistic paid social investment allocation, ensuring integration across the broader marketing mix
Develop a portfolio-wide approach to paid social by establishing clear, defensible enterprise POVs on strategy, channel prioritization, and budget allocation
Provide strategic oversight of paid social programs, serving as the primary liaison between agency partners and internal brand teams — with enough platform fluency to rigorously QA agency output
Drive access to and activation of advanced platform capabilities across Meta, TikTok, YouTube, LinkedIn, Pinterest, Reddit, Snap, and emerging channels
Monitor industry trends, platform updates, and best practices — synthesizing them into actionable ways of working and sharing them broadly across the org
Identify knowledge gaps among internal stakeholders and develop training and education approaches to ensure paid social best practices are understood and applied consistently
Hold agency partners to a high bar — fostering a collaborative relationship while driving accountability to performance and results
Ensure portfolio brands are operating at full capability within the social ecosystem — not simply maintaining presence, but actively competing for attention and outcomes
Serve as a trusted advisor and thought partner to senior leadership, helping shape each brand’s long-term paid social vision
Define and track clear KPIs for paid social investment across the portfolio, building roadmaps that connect today’s activity to long-term growth