Paid Media Strategist

RYNO Strategic Solutions

1d•$60,000 - $70,000•Remote

About The Position

As a Paid Media Strategist, you will strategize, implement, and optimize multi-channel paid media campaigns across a variety of ad platforms to exceed client goals and expectations. You will monitor budgets and performance, analyze campaign data, and proactively develop solutions to improve lead quality, conversions, and return on ad spend. The ideal team member is detail-oriented, data-driven, and passionate about turning insights into actionable strategies that drive measurable results. You will also collaborate with internal teams, manage multiple client accounts, and communicate performance insights and recommendations clearly to internal and external stakeholders.

Requirements

2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.)
Deep understanding of lead generation funnels and conversion optimization
Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)
Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams
Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
Strong analytical skills with the ability to interpret data and derive actionable insights
Excellent written and verbal communication skills
Detail-oriented with strong organizational abilities
Ability to multitask and manage multiple projects simultaneously
Team player with a positive attitude and willingness to learn and grow

Responsibilities

Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms
Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals
Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance
Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement
Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients
Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service
Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams
Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives
Mentor and support junior team members through training, guidance, and knowledge sharing
Stay current on industry trends, platform updates, and paid media best practices
Additional duties and special projects as assigned by management