Social Media Strategist

Auto-Owners Insurance • Lansing, MI

2d • Hybrid

About The Position

Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to: Independently develop branded Auto-Owners content for review. Curate and manage content using existing tools for all Social Media platforms. Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform’s success. Adopt Social Media best practices based on Auto-Owners’ standards and culture. Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments. Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation. Assist with regional philanthropic efforts. We offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.

Requirements

• Ability to work collaboratively on a team
• Ability to use software to construct content
• B-to-B and/or B-to-C social media content creation experience preferred.
• Underwriting or claims experience helpful.
• Enjoys interacting with people to provide surprise and delight experiences.
• Adept at tactfully communicating with disgruntled consumers.
• Good at time management and providing timely responses.
• Competency to learn new PC tools.
• A bachelor’s degree is required. This requirement may be waived prior to education and experience at the company’s discretion.
• Ability to work in the U.S. without current or future sponsorship is a requirement.

Nice To Haves

• B-to-B and/or B-to-C social media content creation experience
• Underwriting or claims experience

Responsibilities

• Independently develop branded Auto-Owners content for review.
• Curate and manage content using existing tools for all Social Media platforms.
• Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform’s success.
• Adopt Social Media best practices based on Auto-Owners’ standards and culture.
• Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments.
• Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation.
• Assist with regional philanthropic efforts.

Benefits

• friendly work environment
• structured training program
• employee mentoring
• excellent compensation/benefits package
• competitive base salary
• matched 401(k)
• fully-funded pension plan (once vested)
• bonus programs
• generous paid time off including holidays, vacation days, personal time, and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level