Social Media Strategist

Hearst•Buffalo, NY

About The Position

Social Media Marketing Strategist Are you passionate about driving engagement and building communities through social media? Join our dynamic Social Media Marketing team as a Social Media Marketing Strategist, where creativity meets strategy to deliver exceptional results for our clients. In this role, you’ll spearhead innovative campaigns across platforms like Meta (Facebook and Instagram), LinkedIn, TikTok, and emerging channels. By staying ahead of trends and analyzing performance, you’ll be the go-to expert for creating impactful strategies that meet and exceed client marketing goals.

Requirements

A creative storyteller with a strategic mindset.
Strong written and verbal communication skills to confidently present ideas and results.
1+ years of experience in social media marketing preferred.
Exceptional organizational and time management abilities.

Nice To Haves

BA/BS Degree is a plus.
Experience creating visual assets for social media advertising is also preferred, and familiarity with design tools such as Canva is a plus.

Responsibilities

Design and execute data-driven organic and paid social media campaigns to elevate brands.
Publish engaging social media posts to captivate audiences and drive participation.
Design and develop creative assets for social media advertising campaigns, including graphics and ad variations aligned with platform best practices across social platforms.
Deliver insightful campaign reports to clients, providing actionable recommendations based on performance data.
Identify emerging trends and implement them to keep clients ahead of the curve.
Collaborate closely with sales reps, partners, and clients to ensure a seamless experience.
Monitor campaign budgets and performance to ensure efficient and effective paid social campaign management.