Paid Search, Sr. Manager

Vida Shoes International • New York, NY

3d • Onsite

About The Position

Vida Shoes International is building an in-house digital marketing team to manage paid media across a portfolio of 7 footwear brands. As the Paid Search Manager, you will be responsible for Google Ads, Microsoft Ads, and Shopping strategy end-to-end. This role requires a player-coach approach, where you will set the strategy and execute it hands-on. The position involves managing a multi-million dollar annual budget across multiple brands and leading the transition from agency-managed search accounts.

Requirements

• 5–7 years of hands-on paid search experience, managing Google Ads and Shopping campaigns directly
• Proven experience managing $2M+ in annual paid search spend across multiple brands or accounts
• Expert-level proficiency in Google Ads and Google Merchant Center
• Microsoft Ads experience a strong plus
• Deep familiarity with Performance Max, Smart Shopping, and their respective trade-offs
• Strong analytical skills; comfortable pulling, building, and presenting performance reports independently
• Experience with product feed management tools (Feedonomics, DataFeedWatch, or similar)
• Self-starter who thrives in a lean, fast-moving environment without a large supporting team

Nice To Haves

• Footwear, fashion, apparel, or DTC e-commerce experience strongly preferred
• Experience with SA360 or similar enterprise bid management platforms
• Google Ads Scripts or basic automation experience
• Experience managing paid retargeting/programmatic campaigns through Criteo, including budget allocation, performance optimization, and reporting on ROAS and conversion metrics
• Familiarity with attribution tools such as Northbeam, Triple Whale, or Rockerbox

Responsibilities

• Own all paid search campaigns across Google Ads and Microsoft Ads for all 7+ shoe brands, managing a combined multi-million dollar annual budget
• Build and maintain campaign architecture for each brand, including Search, Shopping, Performance Max, and remarketing campaigns
• Own Google Merchant Center, product feed, and Shopping optimization across all brands
• Develop and execute bidding strategies, keyword roadmaps, and negative keyword management to maximize ROAS
• Write, test, and iterate on ad copy across all brands; manage audience and match type strategy
• Lead the transition from agency-managed search accounts: audit, rebuild, and own all account structures
• Stay current on Google and Microsoft platform updates, beta features, and algorithm changes that affect performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed