Sr. Paid Search & Paid Social Strategist

Sia•New York, NY

3h•$110,000 - $120,000•Hybrid

About The Position

SiaX is looking for a Sr. Paid Search & Paid Social Strategist to lead the strategy and hands-on execution of high-performance paid media campaigns across search and social. You’ll own two connected ecosystems: paid search (Google Ads, Microsoft Ads, and app store environments) and paid social (Meta, TikTok, LinkedIn, and other platforms). This is an execution-focused role as much as a strategic one. You’ll be in the platforms daily, building, launching, and optimizing campaigns rather than overseeing them from a distance. You’ll run advanced bidding, automation, audience strategy, and creative testing that drives client growth, and partner closely with Creative, Analytics, and Account teams to keep campaigns evolving and tied to measurable business outcomes.

Requirements

5+ years of hands-on experience managing paid search and paid social campaigns, ideally within an agency or performance marketing environment. This is an in-platform execution role, not strategy oversight alone.
Deep platform expertise across Google Ads (Search, Display, Youtube), Microsoft Ads, and app ecosystems (Apple Search Ads, Google UAC) on the search side, and Meta, TikTok, and LinkedIn on the social side, with Pinterest, Snapchat, or Reddit a plus.
Strong command of keyword architecture, query mapping, and bidding models on search, plus audience building, targeting, and creative testing on social.
Proven experience managing multi-million-dollar media budgets with accountability for CPA, CAC, ROAS, and ROI performance.
Proficiency with automation and campaign-management tools (e.g., SA360, Skai, Marin, Smartly.io, or in-house API-based solutions) and with native platform automation such as Performance Max, Advantage+, and Smart Performance campaigns.
Advanced analytical skills, with the ability to translate campaign data into meaningful insights and business recommendations.
Hands-on experience designing and running A/B tests across ad copy, creative, landing pages, and bidding strategies.
Working knowledge of GA4, Adobe Analytics, Google Tag Manager, conversion APIs and server-side tracking, attribution modeling, and feed-based automation.

Responsibilities

Lead the strategy and execution of paid media campaigns across paid search (Google Ads, Microsoft Ads, app ecosystems) and paid social (Meta, TikTok, LinkedIn, and other platforms), aligning media investment with client business goals and full-funnel performance.
Plan, build, and manage integrated search and social media plans against growth forecasts to hit the goals and KPIs set with each client. Develop granular keyword architectures and query mapping on search, audience and targeting frameworks on social, and full-funnel roadmaps that tie both to seasonal demand and business objectives.
Build and manage campaigns directly in-platform (keyword and audience segmentation, ad copy and creative rotation, and bid strategy), and run the day-to-day optimization that maximizes efficiency and return on spend across both channels.
Work with Ad Tech and Product teams to implement smart bidding, feed-based automation, and scripts on search, and to get the most from native platform automation like Meta Advantage+ and TikTok Smart Performance campaigns on social, scaling performance while reducing manual lift.
Partner with Creative to brief, test, and iterate on ad creative at the pace paid social demands, treating creative as a primary performance lever, managing ad fatigue, and feeding winning concepts back into the testing cycle to keep the algorithm supplied with fresh, high-performing assets.
Own conversion tracking end to end, from implementing tags and events through troubleshooting, partnering with Analytics and Tech to protect data integrity across GA4, GTM, server-side tracking, and the platform pixels and APIs (Meta, TikTok, LinkedIn) that power measurement and attribution.
Serve as the primary voice for paid media performance, turning campaign data into clear, executive-level narratives that connect metrics to business growth. Lead weekly client meetings and presentations, identify trends and performance drivers, and forecast opportunities, keeping reporting actionable, consultative, and tied to each client’s bottom-line goals.
Work alongside Creative, SEO, Analytics, and Account teams so paid search and paid social reinforce each other and complement broader digital marketing efforts.
Stay ahead of algorithm updates, platform betas, and automation changes across Google, Microsoft, Meta, TikTok, and LinkedIn to keep campaigns at the leading edge.