Paid Social Strategist (REMOTE)

Blue Wheel Media • Chicago, IL

3d • Remote

About The Position

As a Paid Social Strategist, you use your expert, up-to-date grasp of marketing strategies and best practices to manage campaigns from concept to execution to analysis. You will work collaboratively with account stakeholders (from the Paid Social Specialist, Manager, Director of Strategy, Account Manager, and Director of Advertising) to ensure a powerful marketing strategy is deployed using your expert Paid Social knowledge. You are responsible for budgeting your accounts and identifying optimizations that will help track towards your clients' goals. You will work with the Paid Social Specialist on your accounts to ensure campaigns, audiences, creatives and ad sets are being created, while applying account learnings to each. You are also the Paid Social SME on client calls, owning all things Paid Social. Lastly, you work closely with account stakeholders to ensure we are track for our client's goals and looking holistically at our metrics.

Requirements

• Expert, up-to-date grasp of marketing strategies and best practices.
• Experience managing campaigns from concept to execution to analysis.
• Experience with budgeting accounts and identifying optimizations.
• Experience ensuring campaigns, audiences, creatives, and ad sets are created.
• Experience applying account learnings to campaign elements.
• Experience serving as a subject matter expert on client calls.
• Experience working closely with account stakeholders to track client goals.
• Experience looking holistically at metrics.

Nice To Haves

• 2 years + experience running paid social campaigns, with proven results within the e-commerce space
• 1 years + experience in an agency environment preferred
• Experience running TikTok, Snapchat, Pinterest, Twitter, and LinkedIn campaigns preferred
• Must have experience in the Facebook Ads Manager platform and be able to build campaigns, audiences, ad sets, and ads
• Bachelor's degree in Marketing, Communications, Business, or related field
• Proficiency in Microsoft or G-Suite tools preferred
• The smallest detail is your favorite detail!
• Self-driven with the ability to work independently
• Able to complete tasks and deliver results in a fast-paced, deadline-oriented environment
• Creativity and experience bringing new platforms and ideas to fruition

Responsibilities

• Manage campaigns from concept to execution to analysis.
• Work collaboratively with account stakeholders to ensure a powerful marketing strategy is deployed.
• Budget accounts and identify optimizations to help track towards client goals.
• Ensure campaigns, audiences, creatives, and ad sets are being created, applying account learnings.
• Serve as the Paid Social SME on client calls, owning all things Paid Social.
• Work closely with account stakeholders to ensure tracking for client goals and look holistically at metrics.

Benefits

• Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
• Company-sponsored 401(k) option with Company match
• Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time
• Paid 12-week leave for primary parent and 2-week for secondary parent
• 10 paid holidays, along with light week between Christmas and New Years
• Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level