Paid Search, Sr. Manager

Vida Shoes International • New York, NY

4d • $95,000 - $115,000 • Onsite

About The Position

Vida Shoes International is building an in-house digital marketing team to manage paid media across a portfolio of 7 footwear brands. As the Paid Search Manager, you will be responsible for Google Ads, Microsoft Ads, and Shopping strategy from campaign architecture and bidding strategy to feed optimization and performance reporting. This role requires a strategic and hands-on approach, as you will be executing tasks yourself without a dedicated team initially.

Requirements

• 5–7 years of hands-on paid search experience, managing Google Ads and Shopping campaigns directly
• Proven experience managing $2M+ in annual paid search spend across multiple brands or accounts
• Expert-level proficiency in Google Ads and Google Merchant Center
• Deep familiarity with Performance Max, Smart Shopping, and their respective trade-offs
• Strong analytical skills; comfortable pulling, building, and presenting performance reports independently
• Experience with product feed management tools (Feedonomics, DataFeedWatch, or similar)
• Self-starter who thrives in a lean, fast-moving environment without a large supporting team

Nice To Haves

• Microsoft Ads experience a strong plus
• Footwear, fashion, apparel, or DTC e-commerce experience strongly preferred
• Experience with SA360 or similar enterprise bid management platforms
• Google Ads Scripts or basic automation experience
• Experience managing paid retargeting/programmatic campaigns through Criteo, including budget allocation, performance optimization, and reporting on ROAS and conversion metrics
• Familiarity with attribution tools such as Northbeam, Triple Whale, or Rockerbox

Responsibilities

• Own all paid search campaigns across Google Ads and Microsoft Ads for all 7+ shoe brands, managing a combined multi-million dollar annual budget
• Build and maintain campaign architecture for each brand, including Search, Shopping, Performance Max, and remarketing campaigns
• Own Google Merchant Center, product feed, and Shopping optimization across all brands
• Develop and execute bidding strategies, keyword roadmaps, and negative keyword management to maximize ROAS
• Write, test, and iterate on ad copy across all brands; manage audience and match type strategy
• Lead the transition from agency-managed search accounts: audit, rebuild, and own all account structures
• Stay current on Google and Microsoft platform updates, beta features, and algorithm changes that affect performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed