Paid Media Supervisor

RYNO Strategic Solutions

3d•Remote

About The Position

As a Paid Media Supervisor, you will lead the strategy, execution, optimization, and performance analysis of multi-channel paid media campaigns across a variety of digital advertising platforms. This role is responsible for driving measurable business outcomes through data-driven decision-making, competitive analysis, budget management, and continuous campaign optimization. Serving as a trusted advisor to clients, you will present performance insights and strategic recommendations to key stakeholders, including C-suite executives and private equity partners, while ensuring campaigns consistently exceed client goals and expectations. The ideal candidate is a strategic thinker and hands-on practitioner with a passion for analytics, emerging technologies, AI-driven marketing innovations, and delivering exceptional client results. In addition to managing client success, you will provide leadership and mentorship to the Paid Media team by serving as a role model, subject matter expert, and people leader. Reporting to the Director of Paid Media, you will help drive the department’s growth and evolution through training, coaching, process improvement, and cross-functional collaboration. This position requires strong communication, leadership, and problem-solving skills, a commitment to continuous improvement, and the ability to travel quarterly for on-site client business reviews, executive presentations, and strategic planning sessions.

Requirements

5+ years of paid media experience with a proven track record of developing, managing, and optimizing successful digital ad campaigns management within a marketing agency environment
Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, Local Service Ads (LSA), and other digital advertising platforms
Familiarity with A/B and multivariate testing to optimize campaign performance
Experience presenting paid media performance, strategic recommendations, and business insights to clients, C-suite executives, private equity stakeholders, and senior leadership teams
Understanding of LLMs, AI-driven search experiences, automation tools, and the evolving impact of AI on digital marketing and paid media strategy
Strong analytical and problem-solving skills, with experience using performance data, testing methodologies, and reporting tools to drive optimization and business results
Advanced proficiency in Microsoft Excel and other analytics and reporting platforms
Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities and stakeholder relationships effectively
Strategic, results-oriented mindset with the ability to identify opportunities, solve complex challenges, and implement data-driven solutions
Demonstrated ability to thrive in a fast-paced environment while maintaining a high level of accuracy, accountability, and attention to detail
Self-motivated and collaborative, with the ability to work independently and contribute to a high-performing team culture
Willingness and ability to travel quarterly for on-site client business reviews, executive presentations, strategic planning sessions, and other company-related meeting

Nice To Haves

Bachelor’s degree in Marketing, Advertising, Business, Communications or a related field
Home services marketing experience, with a demonstrated understanding of lead generation strategies, local market dynamics, and customer acquisition within the industry
Previous leadership experience including mentoring team members and supporting professional development initiatives
Experience designing and implementing training programs, onboarding processes, and best-practice documentation

Responsibilities

Develop, manage, and optimize paid media campaigns across multiple advertising platforms (Google, Bing, Meta, Local Service Ads (LSA), OTT, Yelp, & Email Marketing) ensuring alignment with client objectives and Key Performance Indicators (KPIs)
Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend and achievement of performance goals
Conduct competitive analysis and market research to identify growth opportunities and develop strategies that strengthen clients’ market position
Recommend and support landing page optimization initiatives to improve user experience, conversion rates, and overall campaign performance
Stay current on industry trends, platform updates, emerging technologies, and best practices to continuously enhance paid media strategy and execution
Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders
Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI
Communicate campaign performance, trends, and optimization initiatives clearly and effectively to internal teams, C-Suite executives, and private equity stakeholders
Serve as a trusted strategic advisor to clients, providing thought leadership and consultative guidance on paid media and digital marketing initiatives
Travel quarterly to participate in client-facing business reviews, presenting performance results, strategic recommendations, and growth opportunities to executive stakeholders
Mentor and develop junior team members through ongoing guidance, training, and support to foster professional growth and skill development
Lead the creation and delivery of Paid Media team training programs, including onboarding initiatives, educational resources, and best-practice documentation
Serve as a subject matter expert across paid media platforms, sharing knowledge and fostering continuous learning within the team
Support the continued growth and success of the Paid Media team by ensuring team members are equipped with the knowledge, tools, and resources needed to excel
Collaborate with cross-functional teams, including Paid Media Operations, to support new client onboarding, campaign launches, and ongoing success
Partner with the Director of Paid Media to identify operational inefficiencies, improve processes, and enhance team performance and scalability
Additional job duties as assigned by management