Paid Media Associate

Edelman•Washington, DC

21h•$50,000 - $70,000•Onsite

About The Position

The Paid Media Associate will be responsible for day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This person will manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.

Requirements

1+ years of relevant experience in planning and buying paid social and digital media
Bachelor’s degree or equivalent work experience required

Nice To Haves

Experience analyzing campaign performance and identifying optimization opportunities
Familiarity with paid media, budget tracking, and campaign management tools such as Campaign Manager 360/DCM and Media Ocean/Prisma
Knowledge of audience and media research tools including GWI, MRI, Pathmatics, and comScore
Strong communication, writing, analytical, and project management skills with the ability to manage multiple priorities
Familiarity with Google Analytics, Tag Manager, Looker Studio, programmatic media, paid search, and SEO is a plus

Responsibilities

Support the planning, execution, optimization, and reporting of paid media campaigns across social and digital platforms
Translate integrated marketing plans into tactical media recommendations and campaign setups
Manage campaign pacing, budgets, invoicing, and buy details within internal systems
Execute and optimize campaigns across platforms including Meta, LinkedIn, TikTok, X, Pinterest, Snapchat, and Google Ads
Monitor campaign performance, deliver reporting insights, and ensure timelines and budgets are met
Collaborate with internal teams, clients, and vendor partners to support campaign success and business growth