Associate Director, Paid Media

Smartbug Media/Point Sucess/Globalia

1d • $110,000 - $120,000

About The Position

Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services.
Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth.
Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family.
The Associate Director, Paid Media is a key leader responsible for overseeing client relationships, serving as a corporate contact for franchise brands, and guiding internal paid media strategy. This role involves managing direct reports and collaborating with Directors to ensure revenue growth and retention across a portfolio of franchise accounts/brands.

Requirements

• 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.
• 2+ years of client-facing experience, preferably in an agency setting.
• 1+ year of direct people management experience.
• Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
• Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
• Deep understanding of B2B and/or B2C marketing funnel strategies.
• Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
• Google Ads certifications and other relevant paid media platform certifications.
• Bachelor’s degree in marketing, business, or a related field preferred.

Nice To Haves

• Strong ability to define and guide paid media strategy.
• Proven success in leading, coaching, and developing teams.
• Skilled at managing high-level client and corporate relationships.
• Focused on revenue goals and performance metrics.
• Works effectively across internal teams and with Directors/Senior Directors.

Responsibilities

• Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
• Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
• Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors.
• Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors.
• Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
• Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
• Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
• Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
• Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level