Paid Media Specialist (Contractor)
About The Position
The Paid Media Specialist will be responsible for assisting in the execution of boosting Creator posts on Instagram and TikTok, from start to finish, including but not limited to campaign set-up, targeting parameters, implementation of UTM tracking, reporting on campaign performance, etc, for brands in verticals such as Fashion, Beauty, Big-Box retailers, retail media networks, etc. The ideal candidate will have 3+ years of digital media experience, specifically paid social, including but not limited to META, and TIKTOK. This candidate will manage and coordinate budgets, planning calendars, assets, materials and approvals. Role requires marketing knowledge with creativity and passion to deliver bar-raising, best-in-class digital marketing. The ideal candidate will have experience implementing and managing paid social campaigns, working closely with creator content, and influencer marketing campaigns, collaboration with sales departments, and analyzing results and performance.
Requirements
- Bachelor’s Degree in Business, Marketing or Communications
- 3+ years of experience with paid social media, for DTC/B2C brands.
- Hands on keyboard, implementation, and execution of campaigns is a must.
- Base knowledge of UTM parameters.
- Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback
Nice To Haves
- experience implementing and managing paid social campaigns
- working closely with creator content
- influencer marketing campaigns
- collaboration with sales departments
- analyzing results and performance
- understanding of multi-touch attribution modeling
- experience sharing insights across teams
Responsibilities
- Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post campaign analysis
- Facilitate teams campaign operations and workflow deadlines, deliverables and processes to ensure successful and on-time campaign execution
- Support the Marketing team by monitoring KPIs (such as website traffic, top-of-funnel conversions, ads performance, and revenue) and informing on findings
- Perform analysis of key business metrics to evaluate success and growth opportunities
- Coordinate boosting efforts with Campaign Operations team
Benefits
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
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What This Job Offers
Career Level
Mid Level
