Paid Media Specialist SR.
About The Position
The Senior Paid Media Specialist owns the strategy, planning, execution and performance of Paid Media initiatives across assigned clients and business lines. The role combines strategic thinking with strong hands-on expertise, translating business objectives into effective media solutions and ensuring excellence throughout planning, implementation, optimization, measurement and reporting. As a senior member of the Media team, this person acts as a trusted partner to clients and internal teams, proactively identifying opportunities, risks and recommendations that improve business and media outcomes.
Requirements
- Strong hands-on experience in Paid Media strategy and execution.
- Advanced knowledge of Google Ads and Meta Ads.
- Experience managing performance, lead generation and conversion-focused campaigns.
- Strong analytical capabilities and understanding of media KPIs and funnels.
- Experience with GA4, Excel / Google Sheets and reporting platforms.
- Ability to manage multiple accounts, priorities and stakeholders.
- Strong communication and client-facing skills.
Nice To Haves
- Valued LinkedIn Ads, TikTok Ads, YouTube and Programmatic experience.
- Ecommerce and Growth Marketing experience.
- Looker Studio and Power BI.
- Experience with testing frameworks, automation and emerging media technologies.
Responsibilities
- Own Paid Media strategy and planning for assigned accounts and business lines.
- Translate business and marketing objectives into channel, audience, investment and KPI recommendations.
- Maintain end-to-end visibility of performance, budgets, priorities, risks and opportunities.
- Proactively recommend actions based on business context and performance.
- Lead campaign implementation and optimization across Google, Meta and other relevant platforms.
- Manage budgets, pacing, targeting, bidding, creative rotations and testing frameworks.
- Continuously improve media effectiveness, efficiency and conversion performance.
- Ensure campaigns are executed accurately and according to agency standards.
- Analyze performance across the funnel and identify the drivers behind results.
- Translate data into actionable insights and clear business recommendations.
- Ensure proper conversion tracking, UTMs, measurement and data consistency.
- Partner with Data & Analytics to strengthen reporting and decision-making.
- Present performance, insights and recommendations directly to clients.
- Act as a Paid Media subject-matter expert in strategic and tactical conversations.
- Partner with Strategy, Creative, Data, Technology and Client Services to improve outcomes.
- Provide clear media inputs and requirements to cross-functional teams.
- Ensure quality across campaign setup, tracking, reporting and client deliverables.
- Identify opportunities to improve processes, automation, documentation and QA.
- Contribute to testing frameworks, benchmarks and Paid Media best practices.
- Share knowledge and support the development of the broader Media team.
Benefits
- mostly remote environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
