Paid Media Specialist

Launch Potato

20h • Remote

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. This role is an opportunity to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. The company provides mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. The role involves collaborating with a diverse, high-performing team across the Americas, gaining global experience in the Finance and Money Management space.

Requirements

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
• 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns
• Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
• Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
• Prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
• Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
• Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
• Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
• Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
• Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.

Nice To Haves

• No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.

Responsibilities

• Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

Benefits

• profit-sharing bonus
• competitive benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed