Paid Media Specialist - Meta Ads + Google Ads

Workana

4h•Remote

About The Position

Workana is supporting the search for a Senior Paid Media Specialist for a digital marketing agency focused on the restaurant and hospitality industries in the United States. This is a hands-on, highly operational, organized, and performance-driven role for a professional with solid experience managing campaigns directly within Meta Ads and Google Ads. The specialist will have ownership over multiple accounts, budgets, tracking, attribution, and conversion optimization within a fast-paced agency environment. This is an execution-focused role, not a management or strategy-focused one, requiring daily work within Meta Ads Manager and Google Ads for execution, analysis, troubleshooting, and optimization.

Requirements

Advanced English level — C1 or C2.
3 to 7 years of hands-on experience in Paid Media / Performance Marketing.
Recent experience directly managing Meta Ads and Google Ads.
Proven experience working in digital marketing, performance, or growth agencies.
Experience managing multiple clients and campaigns simultaneously.
Ability to work in a fast-paced agency environment with shifting priorities and a high level of autonomy.
Experience managing advertising budgets and making data-driven decisions.
Strong command of Meta Ads and Google Ads.
Experience with Google Tag Manager.
Experience with Meta Pixel.
Experience with Conversions API.
Experience with Google Analytics 4.
Experience with tracking and attribution.
Experience using CRMs and Marketing Automation tools.
Experience creating and managing advanced audiences.
Experience with landing pages and CRO.
Attention to detail: ability to catch mistakes and validate work before considering a task complete.
Ownership: taking responsibility for the final outcome, not just task execution.
Prioritization: understanding what requires immediate attention and what can wait.
Organization: managing multiple accounts and tasks without missing deadlines or deliverables.
Follow-through: completing tasks from start to finish and making sure everything works correctly.
Autonomy: moving work forward without requiring constant supervision.
Critical thinking and practical judgment: identifying situations that require action even when there is no explicit instruction.
Fast learning ability: quickly understanding new tools, processes, and business contexts.
Results orientation: turning data and insights into concrete actions.

Nice To Haves

Conversational Spanish or higher.
Experience working with restaurants, hospitality, franchises, or multi-location businesses.
Experience working with clients or companies in the United States.
Advanced experience with CRM and Marketing Automation.
Hands-on experience with GoHighLevel (GHL) or similar platforms.
Experience building workflows and pipelines.
Knowledge of Agency Analytics, Looker Studio, or similar reporting tools.
Familiarity with AI tools applied to marketing and performance.

Responsibilities

Plan, launch, and optimize campaigns across Meta Ads and Google Ads for approximately 10–15 clients.
Manage between USD 50,000 and USD 60,000 in monthly ad spend.
Manage budgets, audiences, bidding strategies, creatives, and campaign performance.
Monitor KPIs such as CPL, CPA, CPC, CTR, CPM, and conversion rate on a daily basis.
Quickly identify campaigns with performance issues and take corrective action.
Create and manage Lookalike Audiences, Customer Lists, Retargeting Audiences, Exclusion Audiences, and advanced funnel-based segmentation.
Run A/B tests and continuous optimization initiatives.
Ensure campaigns are launched, monitored, and managed correctly from end to end.
Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, Conversion events, and CRM integrations.
Validate that implementations are working correctly before considering a task complete.
Identify and resolve tracking, attribution, and conversion-related issues.
Maintain consistency between advertising platforms, CRM data, and reported results.
Work with CRMs, pipelines, workflows, and automations.
Configure and validate integrations related to leads and campaigns.
Troubleshoot automation or workflow issues when necessary.
Adapt quickly to new tools and platforms used by the agency.
Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools.
Run A/B tests on headlines, forms, CTAs, and other conversion-focused elements.
Identify opportunities to improve conversion rates.
Keep dashboards and performance reports up to date.
Document optimizations, results, and key learnings.
Build repeatable processes and playbooks.
Coordinate on a daily basis with Account Management, Project Management, and Design teams.