Paid Media Specialist

MGM Resorts International • Las Vegas, NV

1d • Onsite

About The Position

The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.

Requirements

• Have a High School Diploma or GED
• Has 2+ Years of prior relevant experience in marketing with an emphasis on integrated or digital media

Nice To Haves

• Have a Bachelor's Degree in Communications, Marketing, or Business Management
• Experience in planning, executing digital campaigns, with an understanding of programmatic
• Experience working with and managing agency resources
• Experience in delivering integrated media campaign strategies and subsequent reporting
• Google AdWords and Facebook Blueprint Certifications

Responsibilities

• Execute and optimize integrated media strategies across various properties and brands.
• Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking.
• Collaborate with their peers to understand how all paid media is working together to further our company goals.
• Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for.
• Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED