Paid Media Specialist

Wasserman • Encinitas, CA

1d • $71,000 - $75,000 • Hybrid

About The Position

We’re looking for a Paid Media Specialist who’s ready to dive into the world of paid media, with a focus on programmatic advertising and campaign analytics. If you’re detail-oriented, organized, and eager to build hands-on experience in digital media buying, this is your opportunity to grow with an industry leader. This role is based in our Encinitas, CA office, and we’re seeking someone local. The Paid Media Specialist plays an integral role in the execution, optimization, and performance reporting of multi-channel paid media campaigns. This position is responsible for supporting campaign setup, creative trafficking, pacing analysis, ongoing optimizations, and client reporting across a variety of digital channels, with a strong emphasis on programmatic media buying within DSP platforms. The ideal candidate is detail-oriented, analytical, proactive, and passionate about driving performance through data-informed decision making.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field
• 1–3 years of experience working within paid media platforms such as Google Ads, Meta Ads, or a DSP (Basis experience a plus)
• Strong analytical mindset with high attention to detail and comfort working with performance metrics and large datasets
• Proficiency in Excel/Google Sheets (pivot tables, basic formulas, graphs/charts)
• Excellent organizational, project management, and time management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Interest in learning advanced programmatic media buying, pacing and optimization skills
• Strong interpersonal and communication skills with the ability to build and maintain positive relationships with clients and publisher partners
• Familiarity with reporting dashboards (TapClicks preferred) & project management tools (Asana preferred)
• Knowledge of or interest in the golf and action sports industries is a plus
• Ability and willingness to work onsite in the Encinitas office at least three (3) days per week

Responsibilities

• Build, maintain, and analyze weekly, monthly, and quarterly client performance reports across multiple paid media channels, including Programmatic, OTT/CTV, Meta Paid Social, Google Paid Search, Google PMAX, Google Demand Gen, YouTube, and Publisher-Direct campaigns
• Monitor cross-channel campaign pacing, budget delivery, and overall performance to ensure campaigns meet KPIs and client goals
• Assist with campaign setup, trafficking, QA, and launch management across Meta, Google Ads, DSP platforms, and publisher partners
• Track, document, and communicate optimization recommendations and performance insights
• Conduct thorough QA checks on creative assets, targeting parameters, tracking, and campaign settings prior to launch
• Stay current on emerging paid media trends, platform updates, consumer behavior shifts, and creative best practices to proactively identify new opportunities for clients
• Support paid media strategy development by identifying optimization opportunities, surfacing insights, and contributing recommendations that drive client performance and business goals.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
• Commuter Benefits: Access support for travel and commuting needs, where available

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level