Fractional Paid Media Specialist

Qdrant • San Francisco, CA

1d • Remote

About The Position

Qdrant is seeking a Fractional Paid Media Specialist to manage and optimize its paid acquisition programs. This role is crucial for capturing enterprise demand and acquiring users/developers for Qdrant, an open-source vector search engine powering AI applications. The specialist will collaborate with the Growth team to scale high-intent acquisition channels. This is a fractional role for an experienced operator focused on performance and rapid iteration, with a strong emphasis on leveraging AI tools for automation and optimization.

Requirements

• 3+ years running performance marketing campaigns
• Deep expertise with Google Ads Search campaigns
• Experience running campaigns for developer, SaaS, or infrastructure products
• Strong command of keyword strategy, conversion tracking, attribution, and performance optimization
• Experience with AI tooling around search and campaign optimization

Nice To Haves

• Experience advertising to engineers or developer audiences
• Familiarity with AI / ML infrastructure tools
• Experience working with GA4, GTM, Segment, or server-side conversion tracking
• Comfortable writing prompts and light code/scripts to automate campaign operations
• Familiarity with no-code automation tools
• Experience using LLMs to accelerate keyword research, ad copy testing, or reporting workflows

Responsibilities

• Automate repetitive tasks using AI tools and agents, such as bid adjustments, budget pacing, anomaly detection, search term mining, and performance reporting.
• Build lightweight workflows to reduce manual work and surface insights faster.
• Leverage LLMs for creative testing, keyword research, audience research, and competitive analysis.
• Implement AI-driven improvements in the campaign workflow.
• Manage and optimize PPC campaigns end-to-end, including account structure, keyword strategy, bidding, budget allocation, and ongoing iteration.
• Design and launch ad creative testing plans and optimize landing pages for performance.
• Build forecasts and scenario projections to guide decisions.
• Ensure accounts remain on budget while balancing efficiency and growth targets.
• Own strategy and execution for Google Search campaigns, optimizing for high-intent technical keywords and commercial intent.
• Manage and optimize conversion-focused LinkedIn campaigns targeting enterprise buyers and technical decision-makers.
• Test audience segmentation, creative formats, and messaging across channels to improve pipeline quality.
• Run experiments on Reddit targeting technical audiences for developer acquisition and competitor displacement.
• Identify subreddits, formats, and messaging that resonate with the AI/ML infrastructure community.
• Find and test new acquisition channels.

Benefits

• Competitive salary with additional perks
• Flexible working hours and async-friendly culture
• High ownership and real impact
• Open-source, engineering-driven culture
• Choose your own laptop equipment
• For US-based candidates: comprehensive benefits package including 401k match, health, dental, and vision insurance, plus flexible PTO policy.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed