Paid Media Manager, Global Paid Media
About The Position
We’re looking for an experienced, results-driven Paid Media Manager to support the Amazon Web Services (AWS) Global Paid Media team in Programmatic Channel Management. This person will understand the paid media landscape and have experience working with cross-functional stakeholders to build digital programs that drive customer adoption. The Paid Media Manager will lead programmatic paid media strategy and operations as well as implementation of technical capabilities that improve targeting and performance. Ideal candidates are passionate about paid media programs, testing and learning, and driving efficiency through business processes. The role will collaborate with many functional teams in AWS including brand, integrated demand planning, finance, content studio, business intelligence, data science, digital strategy and others. The ideal candidate will be able to exercise strong judgement, attention to detail, problem-solving, and communications skills. Customer obsession, creativity, and comfort with ambiguity are essential to success in this role.
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Nice To Haves
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
Responsibilities
- Leads programmatic channel strategy and operations including audience framework development, brand safety management, process improvement and finance operations
- Implements channel testing and technical enhancements
- Maintains day-to-day correspondence with agency and platform partners
- Responsible for communicating channel updates and best practices to internal stakeholders
- Procures and analyzes paid media metrics; Makes recommendations regarding how to most effectively engage customers in channel based on KPIs
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
