Paid Marketing Manager

RADICL•Boulder, CO, CO

3h•$100,000 - $110,000•Hybrid

About The Position

RADICL Defense is seeking high performing, motivated individuals to join their mission. As an early member, you will work closely alongside an experienced founding team and realize the life-changing experience of building a company. You will work with the latest technologies in software, cybersecurity, and cloud and will have a significant impact on the formation of our platform and offering. The ideal candidate enjoys fast-paced environments, brings a positive attitude, and excels at getting things done. They enjoy being part of a high performing team and are also able to self-direct and self-start. They consider themselves to be top tier talent and are eager to help others raise their game. They enjoy working with customers, are an excellent communicator, and able to engage and interact with people of various backgrounds and skill levels. They want their work to have meaning, to be important. They want to be part of creating something great.

Requirements

3–5 years of hands-on paid media experience, either in-house B2B SaaS or agency managing B2B accounts
Proven track record managing meaningful budgets with accountability for pipeline metrics beyond just clicks
Deep expertise in Google Ads (Search); solid working knowledge of Bing, Meta, LinkedIn Ads, and other paid channels
Experience building or significantly improving landing pages
Comfortable with CRM and ad platform integration; HubSpot experience a strong plus
Analytical and data-driven, but also a strong communicator who can explain results to non-marketers
Self-directed and comfortable with ambiguity; creativity to problem solve

Nice To Haves

experience in cybersecurity, SaaS, or defense-adjacent B2B verticals

Responsibilities

Own strategy, execution, and daily management of paid campaigns across Google Search, Bing Search, Meta, and LinkedIn
Manage and optimize a monthly ad budget with full accountability for spend efficiency and ROI
Conduct ongoing keyword research, audience targeting, bid management, and negative keyword maintenance
Stay current on platform changes, beta features, and emerging opportunities across all channels
Build and test landing pages for paid campaigns with full ownership over copy, structure, and CTA strategy
Design and run A/B tests on ad creative, headlines, landing page variants, and form experiences
Identify and close conversion gaps between click and form fill, including CTAs, friction reduction, and page-level improvements
Alongside RevOps, maintain and track CRM-to-ads integration in HubSpot to optimize for the full pipeline, not just form fills
Build and maintain dashboards tracking spend, CPL, cost-per-MQL, and pipeline contribution
Deliver clear weekly and monthly performance reports to the Director of Content and leadership
Translate data into actionable recommendations; not just what happened, but what to do about it